No matter how good you are at delivering managed IT services you’re are always going to run into problems with customers, just like any other business.  As a computer business owner you could have problems with customers not being able to get through to the right marketing or IT person in time or perhaps your on-site technicians didn’t handle your clients in perfect manner etc…  Fires will erupt inevitable that you will have to put out quickly and try to extinguish before the customer gets so angry that it would take the wisdom and patients of angels to try and salvage your business relationship.  The larger risk is that one angry ‘former’ customer can spread their unhappiness just like a wild fire that could spread through out the local business community.  The last thing you want to do is pay for IT sales leads, fight to make sales and then watch as all your hard work just burns up because of bad customer service.  It’s imperative that you stop these fires before they get out of hand so the burning question is,  ”what is the right way to handle these situation?” (more…)

I have been standing on my soap box for a while preaching to managed services providers what they should be doing differently in their marketing to achieve better results.  It’s a bitter pill to hear criticism about your marketing and painful to even think about making any changes… In a perfect world we could always do everything the same, while the world around us constantly changes.  I guess that’s what it was like in the movie “Time Machine”, when the protagonists would pull his level to go forward in time and see the world changing around him drastically, while he remained the same.  So I had fallen into the exact same mind set as many of you out there in the computer consultant industry.  Or even worse I was telling everyone else to change and I wasn’t willing to make any changes myself….  However, I can proudly announce that we have finally drank our own Kool-Aid about IT lead generation!

Drink Your Own Kool-Aid!

Well exactly what  have we been preaching that everybody else should change that we were not willing implement ourselves?  The first thing that comes to my mind that we have been suggesting to computer repair firms is that they should be willing to make a ‘No Risk Offer”, meaning that they should make a solid money back guarantee for the first 30 days of their agreement.  In fact, I can testify that the technology firms that were running our IT sales leads and actually took this advice, directly benefited their bottom line and never actually had any risk. (more…)

“Guarantee Sales! No way would we  ever make any promises that we could guarantee sales…. you would have to be crazy to guarantee sales for it services marketing.”  This was the response I got recently from an MSP Vendor, when I asked them if they made any guarantees that their clients would make sales by taking their sales advice.

If you’re a computer consultant and have tried telemarketing then you probably didn’t even get most of your appointments that were promised not to mention any Sales.  So many computer business owners have been burned by telemarketing firms.  Even though our firm has been able to get sales for many of our clients, this poison well has made getting ‘drinking water’ to grow our business difficult to say the least.  So we have carefully engineered our new Guaranteed Sales program to combat this negative view of telemarketing. (more…)

MSP Telemarketing is Proud to announce sponsorship of the CompTIA Breakaway 2010 Channel Event.  We ran into some of the CompTIA employees at the MSPU Boot camp in Dallas, TX. After reviewing what CompTIA offers their members and the breakdown of who attends their Breakaway meetings, we couldn’t resist attending and sponsoring this event.

According to their stats 38% of the attendees will be the President, Owner or Partner of their firm.  So if you’re a vendor or are trying to get some good networking opportunities, then this will be a great event .  Also if you’re looking to get info on the latest IT services offerings then keep in mind that most of the Top IT vendors will be there. (more…)

Are people either happy or mad?  Are things either black or white, or are there shades of grey.  Well, we are not going to start considering philosophy in our blogs but some understanding of human psyche might help while marketing computer services.

Understanding the psyche of your prospects is always a good idea, but it is especially important when you’re utilizing  IT sales leads or Technology Telemarketing leads.  This is because the reasoning behind why prospects have set IT sales leads becomes  more when scrutinized when you have a telemarketer pushing to get an appointment set up. (more…)

The first thing that most computer consultants drop the ball on in their marketing efforts is following up on their IT Sales Leads.

Why this is, I am not 100% sure about but it’s probably a mix of several things. If the salesman is also the Owner of the Computer Business then it easy to see how following up on technology sales leads could get lost in all of their other responsibilities.  If the salesman is a real salesman, then it might be the fact that many salesman are weak in details like following  up on marketing calls in the first place or it could be that both the owner or the salesman might be hesitant about following up calls on prospect because they aren’t sure how to do it or if they really should follow up at all. (more…)

We are very excited to be a partner with Robin Robins and now we are pleased to announce that MSP Telemarketing will be featured in Robin Robins Recommends November Newsletter.  It will be featuring our IT telemarketing services. 

Our focus is on helping computer consultants get more IT sales leads and we offer our services on a pay for performance basis!  We are also helping promote Robins Boot Camps with our telemarketing services.

Technology Marketing Tool Kit is a marketing organization that works with computer services marketing firms to help them improve their business.  The focus is on sales and marketing but Robin’s Tool Kit is really a total Blueprint to everything a computer consultant might need from pricing help, vendor selection, hiring advice and sales advice.  It also contains information on sending out winning emails and newsletter.

In terms of marketing computer services, most VAR say that get their money back after just implementing 1 or 2 of her marketing suggestions.  So they is what many might call and ‘no brainer’ when it comes to spending your marketing dollars.

If you would like to get some information about upcoming events or more details about her Tool Kit them give us a call and we would be happy to point computer consultants in  the right direction.

Check out our other partners: CharTec, Kaseya, Synergy and eFolder

MSP Telemarketing is pleased to announce that Binatech, a computer services marketing firm from Buffalo, NY, has closed their first sale from our IT telemarketing campaign conducted on their behalf.

Mike Haworth the President of Binatech has given us a testimonial on our home page of this website if you want to hear the entire statement, but here is a synopsis:

“Within only 3 weeks we’ve had about 7 appointments booked so far, and so far the quality of the appointments is very good… we closed one of these accounts for an MSP contract for about 2500 per month!” - Mike Haworth, President. (more…)

MSP Telemarketing, which offers marketing for IT companies, is proud to announce that we have partnered with CharTec, a division of ARRC Technologies.

We first became aware of CharTec at an MSPU Boot Camp in Santa Ana, CA several months ago. There we heard Chartec’s Alex Rogers speak about their HaaS (Hardware as a Service) program.  The passion that Alex has about HaaS and the managed services industry as a whole was infectious. (more…)

MSP Telemarketing is pleased to announce that we have partnered with Robin Robins in sponsoring their Technology Marketing Tool Kit boot camps.  We have been watching Robin’s success in marketing computer services over the years and they are now the nation’s premier computer services marketing organization!

Robin primarily helps computer business operators through their Managed Services Marketing Tool Kit.  This marketing tool represent one of the best investments that a computer consultant could make in their business no matter what stage of growth they are in.  (more…)