Outsourcing telemarketing for your computer business can be expensive and like most other things in this economy, the costs are constantly going up.  Many IT companies cringe when they hear the price to contract with a outsourcing partner that has the true expertise to deliver the ROI from a marketing campaign.

Often we hear a business owner say glibly, “We will just do it in-house!”  Others ask, “What is the difference between doing telemarketing in-house or outsourcing it?” This is really a great question to consider and one that we will address here.  The main reason we see this cavalier attitude about starting a telemarketing department is because many IT services providers  have  already built a successful business by hiring a good group of technology workers, and assume that bringing telemarketing in-house will be just as easy.
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While I was relating the success that some of our computer services clients have had with our technology sales leads , I received an unusual comment.  “The results that you’re giving me sound anecdotal”, was the comment that a computer consultant hit me with.

After thinking about it for a minute I realized that he meant that not every client we represented was having the same results.  I replied that if every client that we worked with had the same successful marketing results, then it would mean that ‘we’ would have all the keys to making the sales, no matter what the computer consultants’ model or sales process was like.  That would mean that just dealing with MSP Telemarketing for IT telemarketing would be the magic bullet that could guarantee success. (more…)

Many computer consultants miss their marketing target because they are aiming at the wrong target!  Specifically we are talking about technology telemarketing.  Managed services providers mainly at first blush believe they should be trying to reach prospects that are already having serious pain. We will discuss why this might be a mistake.
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So you’re thinking of technology telemarketing  for your managed services offerings as part of your overall marketing effort; but you personally hate to get telemarketing calls and avoid telemarketers like the plague.  You might be asking yourself if you would be doing something hypocritical, or you might be thinking that since you don’t personally respond to telemarketing offers that it just might not be an effective marketing strategy. (more…)