If you took a survey of Managed Services Providers and ask the question, “Does Telemarketing Work?”  You would get mixed results.  Some have used telemarketing to fuel their startup and have had great success with it; however, most would report dismal results from their past telemarketing efforts.

Logically if telemarketing has worked for some IT consultants then it should theoretically work for everyone.  Since thats not happening let’s briefly evaluate what has lead to the success and see where others can improve.
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