Archive for the ‘msp marketing’ Category

Google Picks an MSP Marketing Blog Like a Talk Show Picks a Guest!

Thursday, May 25th, 2017

MSP MarketingHave you ever watched a talk show and wonder why they chose a particular person to be up there, talking about a topic of conversation? Do you think that they just took a dart and threw it and it landed on this particular individual? Talk shows are very similar to Google— you do not always know why they select who they do, but behind the scenes, there is a reason for everything. If you’re out of ideas for your MSP marketing blog, take a cue from these talk shows. As an MSP, understanding this can help you be the chosen one, rather than someone sitting in the crowd watching. (more…)

Expand Your Line Card to Have an Effective MSP Marketing Plan!

Saturday, April 29th, 2017

IT MarketingAs a managed service provider, you’re always looking for ways to stay one step ahead of your competition. The very best MSP marketing professionals will always tell you the importance of finding your niche, of being able to differentiate yourself from all the other service providers that exist in the industry. It’s all about improving your service repertoire in some key areas.

The significant areas where service gains can be made is in the business disaster recovery, remote monitoring and management, uninterruptible power supplies, and wireless access points spaces. When you’re focusing on these areas of your service, you’re going to be able to stand out in a crowded market and make yourself known. (more…)

Are You Rolling out the Red Carpet in Your MSP Marketing?

Wednesday, April 5th, 2017

MSP Marketing
Your MSP marketing should include designing a nice, attractive office. It’s a subtle tool to let prospects know you take professionalism seriously while demonstrating creative vision. You can create a sense of “rolling out the red carpet” for your prospects during a sales presentation by displaying their logo on video monitors. Here are other symbolic gestures you can perform and why it’s important to treat potential clients with special attention:

Should You Raise the Price on Your MSP Marketing Proposals?

Monday, April 3rd, 2017

msp marketingWhat factors go into determining your price when you put together an MSP marketing proposal? Most business owners use a combination of tactics to determine what rate they should offer. They’re usually based on how large their prospect’s budget is, the number of hours they’ll need to put into fulfilling the contract, and what they’ve determined their competition charges. However, many MSPs don’t take into consideration other factors that should go into their decision. This causes them to consistently price their services too low. Is it time for your MSP to raise prices on proposals? Here are three reasons why you should consider it: (more…)

MSPs Must Use Bait and Switch to Fully Benefit from Internet Marketing Leads!

Wednesday, March 22nd, 2017

MSP MarketingAs a managed service provider, you’re going to get all sorts of calls from potential clients. These could be calls that lead to lucrative service contracts, or they could be calls that will all be for nothing in the end. It’s a matter of doing all that you can, though, with each prospect that comes through the door or picks up the phone to reach out. The more you can use your MSP business’ marketing tactics to your advantage in these situations, the better off you’re going to be. (more…)

Stop Reaching for MSP Marketing Crumbs!

Monday, March 20th, 2017

MSP MarketingDoes your company help you get the leads you really need to make your business grow? Many MSP marketing companies tend to rely on old methods that used to work for their clients in the past, but that have recently become ineffective or even obsolete. This can lead you to chase after crumbs instead of hooking the big fish that will take your business to the next level. Do you feel like your company could be leading you astray? Read more to find out! (more…)

MSPs Should Be Writing Cliff Hanger Blogs for Success!

Thursday, March 16th, 2017

MSP blogsWhat Did Your Old English Teacher Say?

MSP blogs are pieces of writing like anything else, be it classical or of the “new school” circulating publications today. When you were in school, you likely had some English teacher tell you to “show” rather than to “tell.” Here’s what that means: rather than giving a straightforward point-by-point breakdown of your MSP business’ products and services, when you’re writing a blog, you must draw the reader in. The following are a few “tricks of the trade” that could help: (more…)

Make Sure You’re Flying in Your Dreams for MSP Marketing Success!

Monday, March 6th, 2017

MSP MarketingDreams and Reality: Fly In Both

When it comes to MSP marketing, you want to source solutions that help make your company financially fly. Think of your MSP organization as an entity all on its own, and marketing as the dreams by which your MSP organization’s subconscious organizes itself to meet the “day” of client acquisition and expansion. Through marketing “dreams,” the actions and expansions of your company are established. But to give your company good dreams that result in sales requires assistance. (more…)

Why Are Attorneys a Great Vertical Market for Your MSP Business?

Monday, February 27th, 2017

MSP BusinesLegal Firms Offer Worthwhile Clients

MSP business solutions are a great match for legal services, but oftentimes, MSPs avoid courting lawyers as clients. This is actually counter-intuitive to business and usually based on a warped interpretation of reality. Certainly, there are lawyers out there who use their position of authority and knowledge to accomplish underhanded things on the sly. But for the most part, attorneys represent a necessary and upstanding quotient of a given community. Furthermore, they’re of an “upwardly mobile” class that— should they do their jobs right— will continuously expand given time. There’s good money in litigation, and legal firms tend to accrue many more employees over time. As they grow in size and effectiveness, their caseloads naturally predicate a ubiquity of paperwork which requires requisite storage. (more…)

Start Offering WaaS to Get Your MSP Business Phone Ringing off the Hook!

Tuesday, February 14th, 2017

MSP BusinessIs your MSP business looking to increase business and start getting that phone to ring off the hook? If so, you need to look into one of the services that’s rapidly gaining interest: WaaS or Workplace-as-a-Service. WaaS is the natural progression of DaaS, or Desktop-as-a-Service. DaaS was a cloud delivery of virtual desktops to end user devices so that multiple employees could work on identical systems. This eliminated the need for the training and conversion that comes with working on different systems. (more…)