Archive for the ‘MSP Blogs’ Category

Are You Looking for a Jack of All Trades to Write MSP Blogs?

Friday, May 26th, 2017

MSP BlogsAre you using MSP blogs as part of your online marketing strategy? This can be a very smart play, especially if you have experts who can use the blogs to get you ranked highly on search engines. However, many MSP owners try to save money by hiring a jack of all trades who writes their blogs, handles their social media, sends out email blasts, and does their telemarketing.

The danger here is that, while a jack of all trades will save you money in the beginning, it will cost you money in the long run due to lack of results. Just as you would not go to your primary doctor if you needed heart surgery, you should not go to a jack of all trades marketer to write your blogs. Here are some reasons why hiring a specialist just makes sense: (more…)

Has Google’s Algorithm Become Immune to Your MSP Blogs?

Wednesday, May 10th, 2017

MSP BlogsIf you’ve been writing and posting MSP blogs for your business for a while now, you know that Google’s algorithm can be a tricky animal. Trying to gauge how to best write your blogs to rank for certain words often feels like a guessing game. You may find one strategy you thought would work fails miserably, yet another tactic reaps tons of response.

Though it’s impossible to always know what Google is looking for and what they will look for in the future, one thing is certain: Google rewards diversity. That means that if you haven’t changed anything in your blog or SEO strategy for a while, it’s likely that their algorithm has started to ignore your business. If you feel your online marketing has started to lose its value, consider making the following changes: (more…)