Managed Services Must Test Backup for Marketing Success!

Why Test? Before a managed services provider can have marketing success they should have an actionable backup and data recovery

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Artificial Intelligence is Your New Primary Healthcare Professional

The healthcare industry, just like all industries out there, is constantly evolving. As a managed service provider, you are going

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Should You Give Instant Access to Your Managed Services Proposals?

Tetris with the Numbers Managed services providers are going to have differing costs as they depend on client needs and

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Attitude Is Everything When Selling Managed Services!

There are tons of articles written with sage advice that are preferred daily by MSP Guru’s  discussing the sales tactics

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Prospects Are Quick To Throw Telemarketers Under The Bus!

“I am sorry but I never agreed to the appointment!”, if you’re a managed services provider that has used appointment

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New Marketing Event Helps You Sell Without Selling!

Most managed services providers will run the first appointment and try to set up a network assessment as their next

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What’s The Marketing Difference Between IT Needs vs Wants?

In Economics 101 we learned that people have unlimited wants whereas there are really on a few basic needs such as food, shelter, clothing, etc… The reason I am bringing this up is because the term ‘need’ has become a buzz word among many managed services providers, which refers to a lead that has some problem or pain points with their current IT services provider or in-house tech. Of course any opportunity for marketing to a prospect that already has some issues would be considered premium. However, these leads are by their very nature few and far between because most companies feel their basic IT needs are being meet! We have consistently advocated for marketing to ‘wants’; yet it seems these two opposite concepts have become confused. What is the difference between marketing to technology wants vs needs?

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Interview With MSP Sales & Marketing Guru Daniel Matalon!

I was excited to hear from a new IT sales & marketing guru that specializes with managed services providers to help them increase revenue and profits. I meet Daniel Matalon on Linked-in and was impressed with his experience in the IT industry that lead him to his current position.

The training that he offiers for computer business owners ranges from designing your IT model, technology planning, e marketing strategy, branding strategy, customer service engineering. In fact he can even help with Cash Flow, Franchising and Licensing!

If you’re looking to improve your managed services processes in any of these areas then tune into our show to find out more about Daniel’s experience and what solutions he offers. Listen to our Blog Talk Radio Show at 1:00PM western/2:00PM mountain/3:00PM Central/ 4:00PM Eastern and click here to start the player!

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Don’t Commoditize Your Managed Services Offering, Why?

The most common advice that is given to most managed service providers is that you never want to commoditize your pricing. Of course, this sounds very appealing because most IT business don’t want to compete on price and have all their marketing hinge around pricing. What does turning your offer into a commodity really mean and why are we advised to avoid this at all cost? Essentially it means that you turn your offer into a plain brown cardboard box that you can’t tell apart from any other IT services offering. In other words it becomes similar to an actual commodity like gas, oil, milk, fruit etc..

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