Archive for the ‘it services marketing’ Category

How Can You Determine the Value of Your IT Services Marketing Campaigns?

Wednesday, May 31st, 2017

IT Services MarketingOne of the hardest things for any business owner is to measure the success of any particular marketing campaign. Whether it is an old-school print marketing campaign in a newspaper or series of magazines of a full-on internet marketing campaign, how do you know of the actual return that you are getting? Ask any IT services marketing professional and they will tell you that it can be difficult to measure, but it is not impossible.

You always want to try and measure the contribution of any marketing campaign that your company has embarked on. You want to be able to tie revenues and associated profits to the marketing that you are doing day in and day out. How do you know what the return on your investment (ROI) is when it comes to any particular campaign? Let us take a closer look: (more…)

MSPs, Don’t Jump into IT Services Mareting Agreements Without Looking!

Tuesday, May 9th, 2017

IT services marketingFools Rush In

IT services marketing can benefit from a swift decision which refrains from incorporating deep thought, but it isn’t likely. You may have seen Fools Rush In years ago. It’s a love story starring Matthew Perry. He manages to get the girl in the end, but that’s not always the case and definitely the reason for the film’s title, which is a take on an old song from the 40’s called “Fools Rush In (Where Angels Fear to Tread).” The moral of the maxim is that where wiser beings avoid destruction, fools jump right in and are punished. (more…)

Things Your IT Services Marketing Team Wants as Employees

Wednesday, April 26th, 2017

IT services marketingFirms offering IT services marketing are no different than any other businesses. They also have employees— mostly tech experts— to think about, and if you’re one of these IT providers, you must be constantly trying to figure out what your employees desire. Those who offer their current employees extensive benefits, considerable compensation, far-reaching privileges, and other forms of recognition/appreciation will inevitably attract more clients, since a happy and well-functioning workforce translates to more customer acquisition. Furthermore, these forms of compensation will help the organization retain those employees.

Now, the question begs: what do employees really want? The answer isn’t as clear-cut as most expect. For example, millennials tend to desire different things than baby boomers. Some prefer autonomy, while others desire frequent group outings with co-workers. Let’s take a look at some of the most important forms of positive reinforcement for employees in 2017: (more…)

Are You Letting Your IT Services Marketing Competitors Psyche You Out?

Friday, December 23rd, 2016

IT Services MarketingEmotional Decisions Cloud Judgement

IT services marketing is competitive; there’s no doubt about that. Here’s the thing: right now, there isn’t a national solution for businesses when it comes to IT services. The marketing field of play is wide open and there are new rules of conduct changing the game. Cloud computing has ushered in big data. Smartphones and the Internet are putting wireless Internet connection perpetually in the hands of clients. All these things are going to change the way services are purchased and sold. This means that even established solutions could face a complete restructuring of services. (more…)

What Hill is Your IT Services Marketing Team Going to Take in the Next Five Years?

Wednesday, December 21st, 2016

IT Services MarketingThere is no question that partnering with an IT services marketing professional is a smart move. However, are they only focused on your short-term growth and development? Has the company representative ever asked you what your long-term growth and success goals are? (more…)

Virus Protection Starts With You

Tuesday, November 22nd, 2016

IT Support Los AngelesThe Benefits and Hazards of Oversight

Virus protection is one of the most important features of IT security. In a controlled environment, it’s a lot easier to have cogent virus protection; but not all controlled environments are the most cost-effective. Consider the cloud. (more…)

Lyft’s Hidden Value Aligns With Cloud Computing

Sunday, November 6th, 2016

IT Support San JoseHave you ever heard of the driving business named Lyft? On the surface, Lyft appears to be a basic service for people who need to get to places for a very reasonable price, not to mention that it’s a very efficient service. However, Lyft’s service is continuously being “feared” due to events that could not have been prevented. On the tech side of things, one could draw similarities between Lyft and cloud computing services — both suffer from a general fear from the public. Both also contain hidden values. (more…)

Create Urgency With IT Services Marketing Prospects Without Being a Snake Oil Salesman!

Thursday, October 6th, 2016

IT Services MarketingSometimes bad timing can lead to unsuccessful IT services marketing. It’s common for telemarketers to lose deals after almost closing them. The key to making the expense of paid telemarketers pay-off is that they need to prioritize leads and nurture leads for the future. Here are details on planning marketing campaigns that involve telemarketers. (more…)

The Ultimate IT Services Marketing Rapport Building Question!

Monday, September 12th, 2016

IT support Los AngelesWhen it comes to MSPs marketing IT services, building rapport with decision makers is a major key to growing your business. Establishing relationships with business insiders is helpful, but ultimately you need to attract the attention of managers whether they are tech savvy or not. Many MSPs are lost in the dark — waiting for referrals to come in or approaching managers with too much tech jargon, but here’s a better approach to developing B2B relationships. (more…)

What IT Services Marketing Strategy Should MSPs Follow?

Thursday, August 25th, 2016

IT support DallasAs a managed service provider, it is important to have a sound IT services marketing strategy that is going to help your business be successful in both the short and the long-term. In the world of business, you have to think about every single move that you make and how it is going to impact your businesses’ progression. One wrong move and you could easily end up out of the game due to the crowded market that exists for MSPs. This is why it is very important to get creative and extremely resourceful so that you can make the most of the marketing spend. (more…)