Archive for the ‘IT marketing’ Category

Are You Using Your Office as an IT Marketing Tool?

Friday, April 28th, 2017

IT MarketingAcquiring New Clients: Keys to Success

There are many different IT marketing approaches you can take toward sourcing new clients. Several primary aspects of sustainably attaining them include:

• Presence
• Reliability
• Preferability


Your IT services solution must be prescient to a certain degree. This means it should be visible. To that end, you’re going to need marketing solutions, and you’ll want to source those solutions from a number of different areas. But one area many fail to consider is basic visibility. You want a well-staffed office that’s easy to see. Prospects who regularly encounter you peripherally will have a place they can source for solutions in the back of their mind when the need arises, meaning just existing in a good location and managing your services visibly can generate clientele over time. This also goes a long way to ensuring your services are reliable. (more…)

Why Trust is Important in Building Client Relationships for IT Marketing

Monday, April 24th, 2017

IT MarketingAs a managed service provider, the best thing that you can do is to gain the trust of your clients. When you can build trust, you’re going to be much better in helping your customers grow and supporting their entire IT infrastructure. As an IT marketing professional, there’s nothing better than knowing that you’ve gained trust, that you can provide advice and have it be grounded in prior facts and experiences. As time goes by, this is exactly what you should be looking to build so you can mean much more to every client that you service. (more…)

There Is Complicated Psychology Behind IT Marketing Keyword Searches!

Thursday, March 23rd, 2017

IT MarketingUse of effective Internet marketing tools has been at the forefront of the business landscape in the current world. For one to succeed in pushing their brands, products, or services to a certain level of success, effective use of the “search engine” is essential. Most online users use search engines when looking for products or seeking general information. Use of the right keywords that match your content means that your site is optimized and can show results when people search for those keywords or phrases. This form of IT marketing, however, isn’t easy. Choosing the right keywords is an art, which consists of knowing what people are looking for so that you can produce the right content, at the right time, through the right avenues. (more…)

Has Your IT Marketing Provider Gotten You Top Ranked for Keywords with No Search Volume?

Monday, January 23rd, 2017

IT Support Los AngelesYour IT marketing provider needs to do more than merely get your website on the first page of search engine results. Though it certainly helps to have a high ranking, search volume is more important. What really matters is whether people are actually searching for the keywords your SEO content features or not. This is the type of content that spurs considerable search volume. In turn, search volume leads to the conversion of prospects into actual paying customers. (more…)

Does Your IT Marketing Have a Vertical Focus?

Wednesday, January 4th, 2017

IT MarketingThere are so many different approaches that you can take when it comes to your IT marketing. Every single marketing professional out there is going to do things differently. Some will think that it makes sense to generalize the marketing approach, some may make it more niche, while the smartest will likely go with the tactic of honing in on a particular vertical. No matter what path your company is taking, make sure you know the strategy and are in full agreement with it. (more…)

Never give up on IT Marketing until the Fat Lady Sings

Saturday, December 31st, 2016

IT Services San franciscoNorse Mythology

IT marketing must take things to the furthest level to get ultimate success; much like the plotting of that which many only know as “The Flight of the Valkyries”. The iconic song actually comes from the second movement of a four-part opera. In the famous fourth segment of Richard Wagner’s Opera, called the “Götterdämmerung” movement, Norse gods face off against one another and the final battle of existence is waged, culminating in a twenty-minute song sung by the character Brünnhilde, who was traditionally a plus-sized soprano singer. At the end of her song, the “world” of the opera ends. Thus the colloquialism: “it ain’t over till the fat lady sings”. (more…)

Does Your IT Marketing Story Have a Villain?

Thursday, December 15th, 2016

IT MarketingOne of the hardest things for any managed service provider is to get the attention that they deserve from potential clients. The market space for MSPs is one that is extremely crowded. Everyone is trying to find their niche, trying to find their target market, and working to gain as many clients in that arena as possible. From an IT marketing perspective, it is all about executing a strategy that has the best chance of getting long-term customers. (more…)

You Should Bring in More IT Staff for Your Marketing Plan Meetings

Sunday, December 11th, 2016

IT MarketingIt is often said that too many cooks in the kitchen will ruin a meal. Though this idiom might be true in a culinary context, it is not accurate in the world of advertising. The truth is that your IT marketing plans can be sabotaged if there are too few voices in the room. Marketing is all about creative thinking, brainstorming, and trailblazing new paths. (more…)

MSPs, Is Your IT Marketing Team Going to Be the Dumper or the Dumpee?

Friday, November 25th, 2016

IT Support West Palm BeachLet’s face it, it’s a joint venture between an IT marketing team and the client to ensure both sides prove successful at the end of the road. The question is which side is diligent enough to stick in the game? We don’t want to fire you, and we certainly don’t want you to fire us, so if there are any preexisting concerns lingering about on either side, the proper measures need to be ensured to correct them as to continue working alongside one another to build a stable, profitable, and solid business. (more…)

Is There Value in Having an IT Marketing Business Enemy?

Saturday, November 5th, 2016

IT Support San JoseIs it really worth your time to focus on your IT marketing rival? Think of all the time potentially wasted that could have been spent on developing new ideas. Many companies obsess on competitors out of fear, since the market is saturated with players, making survival similar to a game of musical chairs. Here are ways to view your competition that can be productive and valuable. (more…)