IT Lead Generation: Education vs. Persuasion

Courting the Client IT lead generation that secures new customers like a man looking to secure a lifelong mate is

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Our IT Lead Generation Process Works at Light Speed!

If you had a group of computer business owners together in a room discussing IT lead generation then you would

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Should MSP’s Confirm Their IT Lead Generation Appointments?

Most computer consultants seem to share a powerful belief that they should confirm their IT lead generation appointments. I have

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IT Lead Generation has Proved to Be a Hot Potato!

After fifteen years of working with computer businesses owners providing IT lead generation I have witnessed a domino effect of

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3 Step Guide to Online IT Lead Generation for MSPs

MSP lead generation starts with a good marketing strategy. Carolyn from Connect Marketing conducted a survey with small businesses which

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IT Clients Have to Pick Their Poision With Exchange!

If you are a computer consultant then you know that most of your customers use Microsoft Exchange for their email.

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You Must Get Buy In From Staff To Be Successful!

If you have a cave man’s attitude then you probably feel that just by paying your employees entitles your to

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Are The Holidays A Good Time For IT Lead Generation?

Conventional wisdom dictates that during the holidays at the end of the year every decision maker packs up and hibernates

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Always Advertise Something Special Not Normal!

I remember when I was very young and my father was planning on sending mail-outs to advertise his HVAC Business. I had gone along with him to the office of the Advertising Agent when he was considering what to put on his mail-outs. He had decided to just list that he offered HVAC Services in certain areas and to list his contact information. I spoke up and told him that if he was going to advertise that he needed something special to lure people to call. I mentioned offering a discount “coupon” on the mail-out so people would save it for when they needed some repairs. How can this principal impact IT marketing when you’re trying to get new customers?

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Prepare For Success, As If You Already Have It!

The pregnant woman in the picture has no doubts that her baby is going to come and therefore she is planning for that eventuality. Now you might be thinking that there is clear evidence that the baby is coming [ i.e. the swollen belly] and therefore it doesn’t take much faith to go out and plan accordingly by buying all the necessary things. However, we are saying that computer business owners should have that same faith as if there were clear evidence of their coming success and plan IT marketing accordingly. After all isn’t it a common cliche that says we either plan for success or plan for failure?

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