Don’t Become a Puppet When Marketing Your Computer Business!

When you start a computer business, you put your blood, sweat, time, money, and tears into it. You build it

Read more

Looking at Top Ranked Computer Business Marketing Websites Is Like Star Gazing!

When you think about computer business marketing, there is a good chance the stars in the sky don’t come to

Read more

If You Need Investors Then Start Playing Golf!

In my previous post I have discussed why it’s important to have a bigger bandwidth of techs to show off

Read more

Bandwidth Is Still The Primary Concern Of MSP Prospects!

Imagine your at a used cars sales lot and a salesman is showing you all the features of a particular

Read more

MSP’s, Get Bait Before Going After The BIG Fish!

When computer business providers start laying out their marketing plans, normally their eyes are bigger than their stomachs when they

Read more

Are You Hungry Enough To Be A Millionaire MSP?

Every managed services provider that starts their business dreams of becoming a millionaire!  However something bizarre seems to happen along

Read more

Webinar: Overcoming Road Blocks In The IT Sales Cycle!

When most computer business owners first open their doors they don’t often think about the many potential marketing hurdles that

Read more

Computer Business Owners Face A Marketing Decision!

There is a Fork in there road for many computer consultants that are in the process of marketing their business. There are really two basic ways of packaging your services and offering them to the public, but they are both extremely different from one another. The first concept is to have more of a boutique computer company that only plans on having a very few select customers and therefore charges the highest price possible. The other style is to try to reach the mass market and sign up as many clients as humanly possible. The problem arises when a technology firm is trying to reach the mass market but doing so with the highest price possible. The two can’t be more incompatible and therefore not realizing the difference can destroy your chances of successful IT marketing.

Read more

‘Skin In The Game’ Marketing Can’t Be Found!

Have you ever gone shopping for something you really wanted only to find all the shelves empty. Then you go from one store to the next and at each store you find all the shelves empty. This can be very frustrating and end up wasting a lot of time, however many computer business owners go in pursuit of an IT marketing compensation plan commonly called having ‘skin in the game’ that doesn’t really exist. This concept would be very attractive for the consultants because it means they only pay if and when a marketing techniques produces results. I have tried to pitch this idea to a few advertisers like the local radio station and newspaper but for some strange reason when I suggested that I only pay when a sale closes they looked at me like I was crazy! Why can’t this model be found in the market place but more importantly why keep searching for it?

Read more

“If You Can’t Smile, Don’t Open A Business!”

An ancient Chinese proverbs says that a person should never open a store if they can’t smile. The question is, what in the world does smiling have to to with opening a store or any business? I believe that smiling people are basically happy and likable. This makes sense because if you’re not a likable person then you won’t do very well with customers that come into the store. You will probably have an even harder time dealing with disgruntled workers and customers if you’re not a likable person. I think this proverb would apply even more to a sales person trying to persuade someone to buy something especially IT. This is how the article applies to computer business owners who will need to be good sales people if they want to grow their managed services business with good sales and marketing techniques.

Read more