Entries (RSS)MSP Business | July 24, 2017
Making a Sacrifice works in Chess and in the MSP Business Arena!
The other day I won four online chess matches in a row by sacrificing a key piece in each game. While I was gloating over my victories it dawned on me why making a sacrifice is so important with chess and in the MSP business world.
In both chess and business, you have essentially the same set of pieces and the same amount of time. The competition is all about how wisely each player utilizes their brain power and the time they have been allotted.
How can making a sacrifice apply in the business world and what type of sacrifice is needed for success? Read the rest here »
In Disney’s classic movie Dumbo a reluctant elephant is urged to attempt flight by an entrepreneurial mouse. He is assisted by some shrewd black crows that hatch a ‘psychology’ maneuver that will give Dumbo the belief and motivation necessary to fly. A feather is pulled from the tale of a crow and became the ‘magic feather’ that helped Dumbo Fly!
The science of storytelling can help your MSP business put together compelling content that appeals to your audience’s emotions and senses. Good storytelling makes your readers feel something, whether it’s empathy, excitement, or anger— it forms a bond that creates a connection. This bond with your audience generates trust and authority for your business. 
In the comic book about Captain Marvel, who was later renamed Shazam, an orphan boy named Billy Batson encounters a wizard that gives him superpowers. The boy simply needs to speak the magic word Shazam and he is transformed into an adult superhero. This comic story can be viewed as a good metaphor to describe the hidden power I believe lies dormant in every MSP business owner. Why do I believe these superpowers are for real and how can IT providers transform into their alter egos? Do they just need to say a magic word or phrase like Captain Marvel or is there more involved? 
If you haven’t seen, “The Big Short” then you missed Ryan Gosling amazing portrayal of Jared Vennett. Jared shorted the housing market just before ‘The Great Recession’ and profited with Billions. In one electrifying scene Jared delivers a sales pitch for the newly created credit default swaps and hits the ball out of the park! It was so memorable that I believe MSPs could benefit for watching the clip and analyzing his sales technique. What new MSP sales trick can Jared teach IT providers that would enhance their presentations?
Dr. Burry was the primary visionary who predicted the Great Recession, shorted the housing market and earned millions in the process. However, he didn’t experience a straight line for the inception of his idea to success. Quite the opposite, he was faced with disbelief from all sides, all the time and throughout his entire quest. What MSP marketing lesson can we learn from Dr. Burry’s journey through the trials and tribulation of Wall Street to receiving untold riches?
Don’t Just Win the Battle, Win the War
Considerable Statistics
The Science Behind Storytelling
When you start your MSP Business many of the challenges you will face can be viewed with a short-term perspective. This means that IT companies literally need to generate enough business to support themselves. The problem with this situation is things that work in the short term to bring sales work against when you attempt to exit the business. What issues are we talking about: how do you keep your books, do you show a profit or loss, do you offer short or long-term contracts and lastly do you take any business you can get or are you picky and select customers with long term viability in desirable industries? 
