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IT lead generation | June 22, 2017

IT Lead Generation: Education vs. Persuasion

IT lead generationCourting the Client

IT lead generation that secures new customers like a man looking to secure a lifelong mate is going to do better than MSPs who try to go after it like a frat boy on the prowl. Think about it critically: when you realize someone’s trying to persuade you toward their perspective, don’t you automatically throw up mental walls? You don’t want to be tricked into anything; you want to make an informed decision. You want to choose— you don’t want to have your thinking done for you. Read the rest here »

Effective Lead Generation for Managed Services Marketing

Manged Services MarketingMarketing and Lead Generation

All sales teams require leads to work and it is the job of your marketing team to deliver those contacts. Managed services marketing needs the sales funnel because you or a part of your workforce wears both marketing and sales hats. The sales people get burdened if they do not get enough leads to follow up while the marketing team feels less valued if the sales people do not follow the leads they have generated. By aligning both efforts, your business will be able to close more leads and decide what works and what does not when nurturing the leads you give to sales. Read the rest here »

MSP Business | June 1, 2017

What Are 5 Things an MSP Business Can Do to Improve the Value of an M&A Deal?

MSP businessFacilitating More Streamlined Mergers and Acquisitions

Your MSP business is going to have many different phases. It’s going to have rich ones and poor ones. Some phases will last longer than others. But your goal should always be upward growth, profitable expansion, and continued sustainability. Retaining continuously sustaining operations requires multiple strategies. Sometimes, you’re going to have to acquire other companies to help expand your business offerings. Sometimes, you’re going to need to be involved in a merger— this could predicate selling your business. In order to sell, to buy, or to merge— actions which are traditionally abbreviated in the term “M&A”— there are several best practices worth observing; five of which are characterized below. Read the rest here »

MSP Business | May 31, 2017

Your MSP Business Should Focus on Streamlining Sales Technique

MSP BusinessThe Primary Thrust of Marketing Expenses

MSP business expenses pertaining to marketing will be mostly centered on salespeople. Every year, through incentives, hiring packages, wages, and other means of cost, US companies end up spending about $800 billion annually on salespeople. Since this represents your primary marketing thrust, financially, it would make sense to streamline that investment. In order to, you’re going to need to look into available case-studies on salespeople; there are interesting things that have been discovered. Read the rest here »

How Can You Determine the Value of Your IT Services Marketing Campaigns?

IT Services MarketingOne of the hardest things for any business owner is to measure the success of any particular marketing campaign. Whether it is an old-school print marketing campaign in a newspaper or series of magazines of a full-on internet marketing campaign, how do you know of the actual return that you are getting? Ask any IT services marketing professional and they will tell you that it can be difficult to measure, but it is not impossible.

You always want to try and measure the contribution of any marketing campaign that your company has embarked on. You want to be able to tie revenues and associated profits to the marketing that you are doing day in and day out. How do you know what the return on your investment (ROI) is when it comes to any particular campaign? Let us take a closer look: Read the rest here »

MSP Business | May 30, 2017

Managing Your MSP Business: What is a Human Resource Strategy?

MSP BusinessThe thought of implementing an HR strategy seems daunting for your MSP business. It often looks to be an over complication of a rather simple thing. Your employees come in, they do their work, and business carries on. Human resources are not needed for this simple process. However, things often don’t work that way. When you have staff, you need to remember that human nature is a powerful thing. It makes even the simplest things complicated, and you need to deal with it effectively. Read the rest here »

The Best Way to Sell More Managed Services Marketing Agreements Is by Making a Demonstration

managed services marketingShowing Rather Than Telling

Managed services marketing needs to heed this advice: you’re a better communicator if you show rather than tell. There are a number of reasons for this, chief among them the naturally organic inception of an idea, as opposed to the synthetically abstract ingestion of an idea. One requires passively absorbing; the other requires actively taking in. It’s harder to actively take in than it is to passively absorb, and clients are looking to have a solution handed to them in return for cash, not work. Read the rest here »

MSP Blogs | May 26, 2017

Are You Looking for a Jack of All Trades to Write MSP Blogs?

MSP BlogsAre you using MSP blogs as part of your online marketing strategy? This can be a very smart play, especially if you have experts who can use the blogs to get you ranked highly on search engines. However, many MSP owners try to save money by hiring a jack of all trades who writes their blogs, handles their social media, sends out email blasts, and does their telemarketing.

The danger here is that, while a jack of all trades will save you money in the beginning, it will cost you money in the long run due to lack of results. Just as you would not go to your primary doctor if you needed heart surgery, you should not go to a jack of all trades marketer to write your blogs. Here are some reasons why hiring a specialist just makes sense: Read the rest here »

msp marketing | May 25, 2017

Google Picks an MSP Marketing Blog Like a Talk Show Picks a Guest!

MSP MarketingHave you ever watched a talk show and wonder why they chose a particular person to be up there, talking about a topic of conversation? Do you think that they just took a dart and threw it and it landed on this particular individual? Talk shows are very similar to Google— you do not always know why they select who they do, but behind the scenes, there is a reason for everything. If you’re out of ideas for your MSP marketing blog, take a cue from these talk shows. As an MSP, understanding this can help you be the chosen one, rather than someone sitting in the crowd watching. Read the rest here »

MSP Blogs | May 10, 2017

Has Google’s Algorithm Become Immune to Your MSP Blogs?

MSP BlogsIf you’ve been writing and posting MSP blogs for your business for a while now, you know that Google’s algorithm can be a tricky animal. Trying to gauge how to best write your blogs to rank for certain words often feels like a guessing game. You may find one strategy you thought would work fails miserably, yet another tactic reaps tons of response.

Though it’s impossible to always know what Google is looking for and what they will look for in the future, one thing is certain: Google rewards diversity. That means that if you haven’t changed anything in your blog or SEO strategy for a while, it’s likely that their algorithm has started to ignore your business. If you feel your online marketing has started to lose its value, consider making the following changes: Read the rest here »