Managed services marketing outreach has a short shelf life. People get busy with life and quickly forget about marketing they may have encountered. You don’t want this to happen with your MSP— you want to stay foremost in the minds of contacts when it comes to tech.
The following are a few techniques that can help you do this:
Keep Close Track of Contacts and Interact with Them Regularly
Managed services marketing protocols should include tracking strategies that arrange contacts based on when they were last contacted. You need to have your marketers check up with those who have given you their information at regular intervals— but don’t be robotic about it. All contact should feel authentic.
Mix Up Blog and Outreach Strategies
Okay, blogs are excellent. If you’re producing and disseminating them at a rate of around 50 per month, that’s a decent saturation. But you don’t want to just do the same thing in the same way perpetually— this gets boring. Shake things up a little whenever you get the opportunity. Sometimes a call makes sense, sometimes you might send out carefully crafted text messages. Sometimes you might want to send an actual letter that’s been personalized with a signature. Mix it up.
Ensure All Contact is Personable
Clients should find their interactions with you as pleasant. Be personable in all communications. This doesn’t just mean being professionally polite. Our culture inculcates false professionalism easily palpable, though not always consciously recognized. If you’re wearing a customer service mask, your prospects will key into that. Instead, truly be personable. This is a skill that takes practice.
A final note: once you have converted a client, don’t just forget about them. This is a classic mistake. Ensure you maintain regular check-ins with them, too. Managed services marketing that carefully manages contacts is more likely to convert them and retain them.