IT marketing has more cost-effective tools available to the diligent marketer than perhaps it’s ever had. Capitalizing on this is key for lead generation. Following are several tips to help you design an actionable plan:
- Research the market
- Establish landing pages designed to convert prospects
- Use the most appropriate keywords (Google AdWords is key)
Research the Market
Your IT marketing will not produce leads in a vacuum. You’ve got to do your homework and additionally monitor outbound marketing efforts. There are several ways to do this. You can use systems of trial and error to essentially reinvent the wheel, or work with organizations that have built entire business models around providing the most effective, optimized outbound content marketing for MSPs. A third alternative involves a hybrid between the two where you manage online marketing directly, but inform management with data from professionals who know marketing secrets that aren’t attainable except through experience.
Whatever you choose, know your demographic specifically (consider the majority of existing clientele to help hone your efforts here), where the market is going, and what trends are leading the shift. Research is the only way to get that information–and it’s not simply relegated to the internet. You can do a lot of footwork at tech conventions and the like while simultaneously marketing your brand and networking. So, don’t just research, but get creative about it.
Establish Landing Pages Designed to Convert Prospects
Bad landing pages will rebuff good clients. Your landing pages need to be up-to-date. They need to use professional layouts and color schemes which are contemporary and trendy while retaining individual idiosyncrasies. The pages should include actionable content and be easy to navigate. Additionally, they must be upgraded at intervals. Adding gateways is a good way to enable lead capture, as well. Perhaps, have a white paper or two which requires the reader to enter their email address for access.
Last but not least, ensure the very coding of your page is optimized for the web. Meta tagging can be essential here. For more detailed, statistically vetted techniques in this regard, it makes good sense to work with marketing professionals who specialize in MSP facilitation. A good landing page is going to produce better leads.
Use the Most Appropriate Keywords (Google AdWords Is Key)
Google AdWords represents an exceptional resource which statistically weights given keywords and can help you design your content most effectively. When your content naturally results from prospects conducting a search, it’s more likely that they’ll choose your services. Better keyword optimization translates to better leads. Again, SEO agencies specializing in MSP marketing solutions can be integral here.
Better Marketing Produces More Leads
Your IT marketing needs to be strategic, and it needs to take advantage of available tools. If you create a better online persona in terms of your website’s landing pages, if you use the best keywords, and conduct effective research, you have a much higher high likelihood of expanding your leads.