IT Marketing Brand Tips to Maintain Contemporary Impact

IT marketing needs to pay attention to details for greatest effectiveness. When it comes to your brand, there are a few areas that easily fall by the wayside among most businesses. If you’re not careful, you’ll find them undermining your operations. They include: 

 

Realistic Reputation/Expectations 

IT marketing needs to create realistic expectations for their clientele, and they need to maintain their reputation by always meeting such expectations. You can’t promise potential clients the moon only to deliver a bit of cheese the size of a cue-ball. That’s going to erode confidence quickly and establish your brand as less-than-fulfilling. What you need to do is design your reputation around exceeding expectations by strategically under-representing what you can do in a competitive way. You should still be providing solutions which outshine competition but make the upper limit of your provision below your actual advertised ability so converted clients are additionally awed by what you can do.  

 

Values That Don’t Evince Modern Ideals 

If your values are rooted in the 19th century, don’t be surprised if nobody wants to work with you. You need to have values reflecting modern perspectives and viewpoints even if the core of your company has an antithetical perspective toward them. This is going to sound strange but consider Monty Python. This band of Brits was ideologically subversive but put comedy first. They catered to the times, then hid their beliefs behind the sketches. If you don’t like modern trends, this can be a great strategy to follow: provide quality reflecting the times and be subtle about other ideals for which you have a fondness. 

 

Lack of Quality Control 

You need to have qualitative products as well as services, and mechanisms in place to ensure such quality over time as progression transforms operations. Bad quality will defray clientele— ensure you’ve got the best. 

IT marketing which carefully considers quality, reflects modern ideals, and facilitates realistic expectations that clients see fulfilled is more likely to remain sustainable. 

Yoon Choi

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.