How to Avoid These Common MSP Blog Mistakes

Creating a compelling MSP blog is an excellent way to expand the reach of your IT company and possibly even gain new clients. However, writing a blog isn’t as easy as it sounds. Here are a few common mistakes in writing blogs and the best ways to avoid them: 

 

Poor Headlines 

The headline of a blog post is essential in attracting attention, and many IT companies fail to realize the importance of creating attention-grabbing headlines. Limiting a headline anywhere between six to ten words is ideal, as anything longer is not nearly as useful. It is always a good approach to write down a few potential headlines and choose the one that best represents the idea of an article. 

 

Being a Perfectionist 

Many IT companies struggle with creating an MSP blog because they expect it to be perfect. While editing is essential, perfectionism can paralyze the creation of a blog, as you will never be satisfied. However, you can avoid this scenario by creating a general outline of your blog and following your creative instincts. Afterward, you can check for any basic grammar or spelling errors. The end result is a well-written blog that doesn’t require any extensive amount of editing or constant rewrites. 

 

Low-Quality Images 

Adding a graphic to your blog is an excellent way to improve the design and help it to stand out. However, it is important to use a high-quality photo that is relevant to the topic. Low-quality images can significantly diminish the value of your blog and may even hurt your credibility. On the other hand, a high-quality photo will enhance the blog and is a valuable asset. 

Writing an MSP blog is a great way to reach new clients and increase the brand of your IT company. While it is common to make a few errors, learning from these mistakes can help you develop a top-quality blog that brings in new clients and expand your IT business into new areas. Begin writing a blog today and experience the many ways it can benefit your IT company.

Scott Anderton

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.