Setting up an appointment with a potential client isn’t always easy for an MSP business. Potential clients are extremely busy, and it can be challenging to get in contact and set up a meeting. However, understanding how to reach potential clients can help you set up meetings without wasting time and resources.
Here are five tips that make the entire appointment-setting process much easier:
1. Connect at an Opportune Time
Trying to reach out to an executive of a company isn’t always an easy task. However, you can increase the chances of contacting a business leader by simply reaching out during “off hours.” For example, contacting a company early in the morning or later in the evening is much more effective than calling during a busy time throughout the day. Sending an early morning email is much more likely to get a response, as this strategy enables you to follow up with a potential client and gives them the opportunity to respond before they get busy with other duties.
2. Use Multiple Forms of Media
Another highly effective tip for your MSP business is always to use multiple forms of media. Typically, it is highly doubtful that you will set up an appointment on the first try and it will require numerous attempts. It is always good to use multiple forms of media to reach out to a potential client, whether it is an email, an instant message, or over the phone. Using various types of media significantly increases your chances of landing an appointment and helps prevent your message from getting lost in all the clutter.
3. Follow Your Marketing Department
The chances of setting up a meeting with a client are much higher if your IT company has already contacted them beforehand. Getting in touch with your marketing department can help you identify potential leads and follow up with an appointment. You can also gain valuable information, such as how many times they have visited your website or if they have ever attended any particular events that your company has hosted in the past. This additional information is an excellent foundation to set up an appointment with a potential client that is interested in using your IT services.
4. Take Advantage of Referrals
One of the best ways to reach out to potential clients is through taking advantage of referrals. A referral gives you the perfect opportunity to set up a meeting with a potential client and automatically increases trust. Networking with current clients is an excellent way to expand your company’s reach and find new clients that are in need of your IT services.
5. Don’t Forget to Ask for the Meeting
Once you have contacted a potential client, it is important not to forget to ask for a meeting. Whenever you ask for a meeting, it is essential to be specific to a particular time and day. This helps to prevent a client from backing out and makes it much more likely that they will attend the sales meeting.
Understanding the art of setting up appointments is critical to the success of any MSP business. Utilizing these five simple— yet highly effective— tips can help you meet with potential clients and significantly expand your IT business into new areas.