Why Your MSP Business Needs to Have Internal Marketing Focused on Company Culture

MSP businessYour MSP business is in a position that requires some level of growth for greatest success. A business is like a great white shark in a certain respect. Great whites are obligate ram ventilators, which is a fancy way of saying they must keep swimming to live. If they stop, they can’t breathe. Likewise, your MSP needs to keep growing to survive. Once it hits a point of stagnancy, you’ll face cut-backs and eventual dissolution if some forward momentum isn’t achieved. Accordingly, many MSPs on the cusp of being an SME (small to medium-sized enterprise) focus all their marketing energies at existing and potential customers. Certainly, you need to have such a focus, but just as important is what may be called internal marketing. This is basically an establishment of internal company culture which naturally enables employees to give it their all.

It’s the difference between leading through “love” and “fear”. Just think of those dastardly orcs out of “The Lord of The Rings”. These creatures were fierce as their masters pushed them forward through fear, but once the tide of war turned, that same fear drove them into mad retreat. Well, if you’re leading your company by terrifying employees into giving their best, should there be a shift in the productive tide, you may find them jumping ship. But if you’ve established a strong company culture, they’ll “go down with the ship” in times of difficulty; and continue to push themselves in times of prosperity. This is because they love what they do. They love their job. They want to see success. Your business’s success is their personal success.

Here are several ways your MSP business can facilitate such a natural passion in your staff:

  • Internal brand investment
  • Encouraging growth both personally and professionally
  • Ensuring employee needs are personally met
  • Encouraging relationships that are meaningful
  • Imparting such attitudes to managers

Brand Investment

Internal brand investment includes understanding staff needs, how your brand is perceived, and what goals surfeit operations. Conduct surveys which include questions pertaining to what key employees see the goals of your MSP as being. This will help you to determine how closely aligned your staff is to your MSP’s overall mission.

Personal and Professional Growth

Personal and professional growth are symbiotic. You can encourage both by encouraging either. Someone who is more professional has grown personally. Someone who is growing personally will naturally try to be more professional.

Meeting Needs

Meet the personal needs of your employees. Do they have insurance, medical, or travel needs? Do they need a more flexible schedule? You can’t meet all needs, but you can meet more than may be seen as strictly necessary.

Encouraging Relationships

Foster relationships of a meaningful quality between yourself and your staff. No one should be a number, they should be a name.

The Right Managers

Your managers are going to hire new employees. Additionally, those who’ve achieved management levels likely have inbuilt passion greater than inductees. Get good managers and make these individuals strong advocates of your MSP’s culture.

When your MSP business has a strong culture embodied and embraced by staff, it is better optimized toward maximum productivity. Remember to internally market corporate culture among your employees.

Jennifer Holmes

Jennifer Holmes

Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President. In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best business IT Support for each client’s unique environment in Atlanta. In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.