IT Marketing Mistakes You Must Avoid When Building Your Brand

IT marketingLaunching a brand is easier said than done. Building and selling something you have made on your own takes significant determination. What matters most during this process is that you sidestep the most common pitfalls and do not let minor setbacks deter you from building what you have long envisioned. Below, IT marketing experts detail the top mistakes to avoid during your quest to build your brand. Follow this advice, and it will be that much easier to create a brand that makes an indelible impact on the minds of onlookers.

Failing to Define Your Focus

The most profitable and well-known brands are great at one or a couple things rather than attempting to do everything. If necessary, re-brand your business to develop a reputation as the leader or prominent authority in a certain niche. Once your focus is clearly defined, it will be that much easier to connect with customers who are looking for what your team thrives on.

Being Overly Customer-Centric is an Easy Mistake to Make

Do not fall into the trap of putting too much emphasis on customer feedback. Though it is certainly important to please customers, the bottom line is the majority of customers will think highly of your business. Only some customers take the time necessary to provide feedback. Those who feel strongly about the service, whether it is good or bad, will be especially vocal. Focus on keeping pace with your competition, and it will be that much easier to please your customers. Continue to improve your offerings, beat the competition’s prices, and you will find your brand makes headway in a reasonable amount of time.

A Weak Name is a Mistake Easily Avoided

Your brand should be synonymous with your company name. The name should be catchy, simple and easy to enunciate. The name should reflect the company’s marketing strategy just as much as the company ethos. Anything less will prove to be an IT marketing disaster. So, think hard before committing to a name. Make the right decision on the first time around, and you won’t have to bother with a re-branding effort.

The Lack of a Powerful Visual

The best brands have strong visuals that can be recognized with ease, regardless of whether the company’s full name is included. Think of all the signature images and logos you know from the golden arches to the Nike swoosh, the Apple logo, and beyond. These images are easily recognizable, making it that much easier for the company in question to stand out from the competition.

Expand Your Brand

It is better to expand at a measured and controlled pace than grow too fast and end up stretched too thin. When it comes to IT marketing, expand your brand, and you will be able to pace your growth. Stay in solid financial shape and provide the best services in town at a highly competitive price.

Scott Anderton

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.