Why Effective Marketing Is Integral to Your MSP Business

MSP businessYour MSP business should market for many reasons, but they might be condensed to:

  • Competition
  • Brand
  • Visibility

You’re going to have competitors out there, there’s no way around it. Though perhaps you’re providing a unique service, corporate espionage is apt to snatch the rug out from under you, as it were. Even if you’ve got a top-tier, unique product, you’ll need to establish your brand as authoritative and of greater quality than those with whom you compete. Certainly, this is easier to say than to do!

Additionally, your marketing machine must continuously react to competitive shifts in the marketplace. Your clientele will want to know if you offer some new tech solution or if you have certain service suites that other MSPs have. Take time to consider this: what if your MSP provides a service like Apple, only to have someone steal information from you like Bill Gates did, then run off and establish some Microsoft-like competitor?

Mac Marketing

Marketing is what saved Apple. “Think Different” was only the tip of the iceberg. All Mac computers have been designed with aesthetic in mind. Their brand emphasizes creativity in terms of color, interface, and the core aspects of functionality which define primary usage. Windows are gaming computers; Apple computers design those games–that’s one way to look at it.

Your MSP business will have to anticipate competition, respond to it, and re-market in order to remain competitively viable, as technology facilitation expands with global economy.

The Bigger Picture

In the 1800s, the industrial revolution came. In the early 1900s, New York saw department stores battle one another for dominance. The 20th century saw the rise of the information age, the dot.com bubble burst in the early aughts, and now decentralized internet incorporating IoT and cloud computing is here, facilitating increasingly profound breakthroughs computationally and thrusting us into a post-industrial age where human input will be concerned in machine facilitation rather than actual production.

Operations like that need MSPs. From medicine to manufacturing, to entertainment to R&D, there is a growing demand for the tech services you provide. Strong marketing is fundamental in order for you to be remotely visible amidst the increasingly prevalent tech companies out there today.

Effective Marketing

You need to establish who your primary demographics are, establish the best means of contact–SEO (Search Engine Optimization), SMO (Social Media Optimization), and PPC (Pay Per Click) solutions can be effective. Additionally, you want regularly produced content to be featured on guest blogs that reach your target demographic.

Such content must be produced and circulated regularly and the data pertaining to views examined for the determination and exploitation of varying trends. These things should be done in addition to marketing campaigns across YouTube, billboards, radio, print, and television. The thing is, when it comes to marketing today, some of the best solutions pertaining to visibility, brand establishment, and competitive response come from online solutions.

Optimization

The bottom line? Your MSP business needs to establish a unique marketing paradigm, including brand emphasis, and perpetuate itself on the most successful avenues of outreach as defined by available data.

Yoon Choi

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.