Avoiding Spammy Practices in Your IT Marketing Campaigns

A great way for the most dedicated IT marketing teams to fail miserably is for them to employ outreach strategies that fundamentally irritate potential clients. It’s sure that you do not want your marketing to come off this way. Several things to avoid include: 

 

  • Media which plays automatically
  • Sites rife with eyesore ads
  • Links that don’t work
  • No contact info
  • Bad content

 

Media Which Plays Automatically 

Your online IT marketing should not design websites or content which automatically forces itself on passerby visiting their online profile. Make it so that prospects can click on playable content if they want to, then make them want to by giving them information which piques their interest. 

 

Sites Rife With Eyesore Ads 

If your primary site has ads all up and down it, that doesn’t look good. It subconsciously communicates cheapness, and you definitely don’t want to be seen as cheap. 

 

Links That Don’t Work 

Bad links are very unprofessional and make your site less than legitimate. Ensure all links on any online materials work properly. 

 

No Contact Info 

The whole point of online presence is to drive traffic to your business for conversion. They should be able to contact you as much on their terms as possible. Spammy sites aren’t interested in being contacted because they’re operating, if not illegally, right on the edge of legality. Ensure you’ve got contact info that’s easy to find and is updated. 

 

Bad Content 

Last but not least, whatever content you produce must be actionable, shareable, interesting, useful, and relevant. Cheap content will not encourage potential clients to convert. 

 

Better Marketing Protein Without Digital Spam 

Just like real-life spam is canned meat which isn’t healthy and designed for desperation, digitally spammy IT marketing is “unhealthy” and generally disliked— it’s canned content. Don’t be stale, be fresh. Erase all traces of spam from your online content. 

Marc Bartholomew

Marc Bartholomew

Marc Bartholomew is the CEO and founder of Integritechs Technology Professionals, a Los Angeles based Technology support provider, offering a variety of managed IT services in Los Angeles to small businesses. Integritechs provides a wide array of IT solutions in the greater Los Angeles area, with an excellent service by aligning their goals with their customers: stable, reliable Los Angeles IT services, managing technology throughout its lifecycle, while controlling costs. Marc believes the best way to accomplish this is through regular, proactive management. Integritechs achieves this by encouraging scheduled visits and bundling everything their customer's needs into their managed services plans in los Angeles to keep their systems running smoothly.