You MSP Should be Marketing Home Office IT Support

msp marketingCommon Mistakes

IT support will help you avoid common mistakes made by even the most fastidious organizations. The DNC claims it was hacked during the most recent election. Evidence waxes and wanes depending on which media outlets you choose to follow. Many dispute the following claim, but you can Google it— there are quite a few sources, Julian Assange apparently among them, who claim that Podesta’s password was “PASSWORD.” If the DNC got hacked, no wonder! A teenage kid could’ve figured that out! And this guy was running a campaign for a candidate with her eyes on the highest office of the USA?

That’s not to mention the Clinton e-mail scandal. What is and isn’t substantiated in this case is downright difficult to determine, but here is what’s obvious: it doesn’t matter how high-powered and professional your organization may be, it’s subject to human error— and the most ignorant human error at that. Many big-ticket organizations have been blindsided by losses precisely because of such errors, and you are not immune.

Areas Where Your MSP Help Home Users
Five main areas where small and large businesses are apt to blunder include:

• Improper Wi-Fi security
• Lack of Data Backup Provisions
• No Business Continuity Preparedness
• Failing to Separate Work and Personal Business
• Sub-par Security Software

MSP should be marketing home based IT support to specifically help combat these common home user mistakes. What’s more, most homeowners may need such support to have any hope of success. A WPA password is easy to hack when it comes to Wi-Fi, even if you’ve got a good one. Even an amateur can do it if they’ve got the perspicacity to google “WPA hack.” It’s better for a tech company to offer home end users help to avoid this pitfall.

Many home users don’t have data backup and should save themselves some trouble and smack their head on a wall. Their systems are going to crash at some point, period. Not having a backup contingency is a mistake as foolhardy for home users as never changing the oil in their car. But like changing the oil for themselves, there’s a right way and a wrong way. If they just cycle through oil and never change the filter, their engine is still going to get damaged. Likewise, the right kind of backup has several features which include the backup of specific data, as well as overall backup.

Providing home users, a professional alternative can help them get things backed up overall, and giving them a secondary (or tertiary) system will make continuity possible; an Your IT group can— again— be integral in ensuring home user get the greatest protection.

The Clinton example was already mentioned pertaining to the separation of personal and work-related business— but sometimes the distinction can be difficult to make, so it makes sense for your MSP to jump into the home user market with both feet.

Lastly, home end users don’t know the right tech software for requisite security. If they do, it’s possible that software has become obsolete, or transitioned into something else. Your IT support is instrumental here as well.

Finding Trustworthy Support

Your MSP should provide proper security in Wi-Fi, backup, continuity, and the separation of personal business from work-related business. It’s should be your prerogative to ensure your clients systems operate with absolute security and aren’t undermined by the common pitfalls even those with the highest professionalism in other areas have fallen victim to.

Marc Bartholomew

Marc Bartholomew

Marc Bartholomew is the CEO and founder of Integritechs Technology Professionals, a Los Angeles based Technology support provider, offering a variety of managed IT services in Los Angeles to small businesses. Integritechs provides a wide array of IT solutions in the greater Los Angeles area, with an excellent service by aligning their goals with their customers: stable, reliable Los Angeles IT services, managing technology throughout its lifecycle, while controlling costs. Marc believes the best way to accomplish this is through regular, proactive management. Integritechs achieves this by encouraging scheduled visits and bundling everything their customer's needs into their managed services plans in los Angeles to keep their systems running smoothly.