Why Your MSP Business Needs to be Marketing Disaster Recovery!

msp marketingIs your MSP business marketing offsite storage to help with disaster recovery efforts should your end users experience a cyber security incident? If not, your customers could be in for a multitude of unnecessary and expensive headaches should a breach or other attack occur. Many business owners make the mistake of thinking that new technology, including the use of smart devices and outsourcing to an MSP company, makes the necessity of off-site storage a thing of the past. This is a dangerous assumption to make, though, and one that could easily cost their business in the long run.
Here are some reasons your MSP Business should be marketing a disaster recovery plan:

Natural Disasters

If end users have all their data stored on in-house servers or devices, a natural disaster such as a flood, earthquake, or even a massive storm could take out all their data in as little as a minute. This holds true even if your MSP business stores client data in-house as well. When end users have an off-site or cloud storage system in place, their data will be safe no matter what happens to their physical office. Though it won’t eliminate all their losses in the event of a disaster, it will at least allow them to get back up and running in less time.

Employee Mistakes

Maybe an earthquake or flood isn’t in your prospect’s future, but that doesn’t mean they are safe. Their employees can create disasters of their own, either on purpose due to being fired or mistreated, or by accident. A weak password, downloads of an infected file, or simply connecting to an unsecured network can be enough to shut down their entire operation and result in the loss of all their important data. End users can never fully account for the ‘human factor’ in their business, so it’s always a good idea for your MSP to be marketing a back-up system that end user’s employees won’t have access to.

It’s Cost-Effective

Many SMBs still think off-site storage is hugely expensive! They should take a second look. Your MSP marketing efforts should explain with advanced technology, a cloud-based system can be set up that is highly affordable as well as easy to access. In fact, it’s so easy to access that it can be indistinguishable from their in-house data storage. With the benefit of being inexpensive as well as secure, there’s no reason your marketing efforts should allow businesses to avoid this important step.

Onsite Backups are Not Enough

No matter how much an end user has in the way of onsite backups, they simply will not withstand an event that strikes at the physical location of the office. When they store information on the cloud, the data is independent of any location and cannot be compromised by a physical threat.

If your MSP company isn’t marketing options that include an offsite disaster recovery plan, prospects may just consider working with a different company. Affordable and critical in the case of an on-site disaster or breach, an offsite backup plan can be your best marketing tool.

Bryan Fuller

Bryan Fuller

Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.