There are many aspects to MSP marketing. However, before you consider any other marketing tricks, you should make sure your branding is strong, and to do that you need a story. The story should not be a made-up tale with little relation to you; it needs to be about your company and how your products or services relate to and benefit your customers. Ideally, it should be compelling so that your audience or prospective customers connect with you and learn how your company can meet their needs and add value to their lives. So, how do you find your story?
What a Compelling Story Needs
First and foremost, your story must be true. The general public is adept at seeing through stories that don’t quite make sense. If your story includes real situations and people, it will be believable, and it will create a rapport with the audience. This is particularly successful if you can show how the story touches the lives of your customers, as it then becomes a human story which will resonate much more and help to make them sympathetic towards you. The key is to make sure the premise is relevant to as many different types of person as possible while still being specific to you.
How to Find Your Story
Finding your own story is key to making your MSP marketing be as successful as possible. So, you need to find something about your company that is interesting and original while resonating with your customers well. You could consider if the founding of your business was interesting or unique or what inspired its inception. From there, you can discuss how your company has evolved, how you have helped specific clients, and what successes they have had as a result. As long as you are truthful and can reflect your unique story, the story will engage readers and result in more customers and a healthier bottom line. It can also help to mention a vulnerability your firm may have. Everyone makes mistakes, and if you can put in an incident that didn’t quite go to plan but your handling of it made the best of the situation, readers will look favorably on your honesty and openness.
How to Share Your Story
Once you know what your compelling story is, the next step is to make sure as many people see it as possible. Obviously, your website is the first port of call, and making sure that your story is on the Home page or About page will mean that a large percentage of readers of your website will see it as these are the two pages that most new visitors explore. Additionally, you can utilize social media to refer to the story or occasionally include small snippets to engage new potential clients.
If you have a newsletter, this can disseminate information more easily than posts added to your blog. It can highlight different aspects of your story and go into more depth, or zero in on a specific service or product you have or problem you have just solved. Anything that puts a face on things for readers to ensure they become more interested in what you can do for them is an excellent first step to gaining new customers.
The key to successful MSP marketing is the ability to make connections with people. Once a connection has been made, their natural reaction is to want to learn more which can lead to sales if your products and services are applicable to the interested party. So, make your story relatable and memorable, and prospective customers will be more likely to trust your company and spend their hard-earned money and time with you. Keep it concise but exciting in order to keep them engaged, and it will go a long way to getting you a slew of new customers.