Optimizing the Way in Which Your MSP Company Makes Decisions

SOARing to Success

MSP companyYour MSP company needs to have a strategy for making business decisions which surfeit all operations. You need to have a baseline protocol rooted in established strategies for operational success. One such strategy is the acronym SOAR, which stands for:

  • Strengths
  • Opportunities
  • Aspirations
  • Results

Your company needs to know its strengths and its weaknesses. As you can source such information, your company needs to have data pertaining to the strengths and weaknesses of competitors, vendors, and clientele as well. Once you know associated strengths that will be involved in a given decision, you need to look for opportunities which allow you to play to those strengths or exploit them as necessary. The aspirations of your company can help you find such opportunities. Your aspirations will drive you the direction you seek. When strengths are applied to opportunities through proper aspirations, you’re likely to see results. Accordingly, the SOAR method facilitates a number of advantages worth considering:

Better Decisions

A SOAR approach puts thought and strategy together such that decisions are made strongly— and in accordance with both aspirations as well as opportunities. If you don’t have a strategy silhouetting your decision-making process, you’re kind of “shooting from the hip,” as the saying goes. And, while sometimes you’re going to hit your targets in this way, you’re a lot more likely to be accurate if you aim first. SOARing helps you to properly calibrate the “scope” of your decision-making “firearm”, such that you hit your targets more frequently and successfully.

Reduced Mistakes

Your MSP company is likely to see more successfully-met outcomes with a SOAR approach. It’s simple common sense: if you don’t know what you’re doing, you’re going to make mistakes. Certainly, there are situations where even the most well-considered strategy comes against difficulties. You can plan your road trip for months, but one extreme storm can knock you into a ditch and kerfuffle the whole thing. So, SOAR can’t totally prevent all mistakes from happening, but such an approach can reduce the fallout from unconsidered approaches to a given problem… or a set of them.

Better Focus Among Employees

When employees are making decisions based on the SOAR method, they’re likely to be more focused and productive. They’ve got a predicate around which to base action. It’s good for employees to have autonomy, but too much can leave them essentially helpless with overloaded possible opportunities. When decisions are made based on the aspirations and strengths of the company, and in exploitation of opportunities as they arise, better results are likely to manifest. This becomes a bit of an upward spiral: successful decision-making is good for an employee’s morale. By instituting a SOAR methodology, you’ll not only streamline operations, but you’ll enable workers to be more satisfied with their own output.

Simplified, More Effective Levels of Delegation

If you’re playing to strengths in an opportunistic way which follows your MSP’s aspirations, delegation is likely to be simpler, as well as more effective. You’ll know which workers will best be suited for which task, simplifying your search for qualified employees. A SOAR approach categorizes employees by their abilities, which helps businesses to maximize opportunity by playing to strengths. Again, all these things have an expanded likelihood to yield sought results over an unspecified, extemporaneously devised mode of decision-making. Better delegation leads to better task completion, more satisfied customers, expanded success, and the list goes on.

SOARing Above the Competition

Your MSP company should certainly look into technological advantages and new means of marketing, as well as source only the best employees— but at the same time, it needs to apply a system of decision-making which follows tried-and-tested protocols pertaining to forward success. Whether you use the SOAR acronym to inform your MSP’s operations or not, you’ve got to have some strategic means of operating around which to base your business. Find that which works best for you and ensure it is properly applied throughout your business.

Brent Whitfield

Brent Whitfield

Brent Whitfield is CEO of DCG Technical Solutions, providing IT support in the Los Angeles area since 1993. DCG exists to help clients choose, implement, and manage IT and cloud solutions that are cost effective and reliable. DCG’s pro-active approach to IT is ideally suited for companies who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep it that way. DCG was recognized among the Top 10 Fastest Growing MSPs in North America by MSP mentor. Brent has been featured in Fast Company, CNBC, Network Computing, Reuters, and Yahoo Business.