Not a Jedi nor a Sith, Kylo Ren is one very fascinating villain in the sequel trilogy of Star Wars. Some fans hate him while others love his misunderstood character. But what can you learn from Kylo that can help make your MSP marketing better?
Conflicted, hot-tempered, evil, pitiful, and brash, Kylo can be described in a lot of ways but we can all agree that he is talented with the Force. He has quickly established himself as a prominent leader in the First Order. Kylo Ren got his marketing game on! Your IT business may also possess great talents within the four office walls, provide good quality services, have a hardworking staff and use decent ads to attract new consumers, however, your campaigns do not seem to take off as successful as you would want them to be. What could be missing?
There could be a hundred different factors why your MSP marketing is not working, so it is better to go back to the basics or get some fresh insights.
Do your own thing
Kylo was a focal point between the light side and the dark side of the Force and so Snoke was interested in him from the very beginning. He was unique and that is why you need to be unique. Think of what sets your company apart from the competition. Once you figured that out, you can use that in your branding and marketing campaigns. Also, you have to innovate and develop your own structured processes. This will give more stability to the marketing department during the tides of change and trends.
Do better research than your competitors
With the use of the mind probe ability, Kylo can extract information from others without their permission. Sure, you cannot do a literal mind probe but there are some ways you can do to get better in your data and information acquisition. If right now, research and information access are not on the priority list, then you better change things around as this is an essential aspect of your marketing. Get the training, education, services or technology you may need if you do not want to be overpowered by the competition.
Get the perspective of your target customers
If you are going to market your services to your target market, it must be in a way that is attractive to them. So, it is integral that before you launch your campaigns and enter new channels, you analyze consumer behavior. You need to see your company the way your customers and potential clients do. Just like how Kylo and Rey shared a connection that allowed them to communicate through the Force, you need to be connected to your market in order to deliver products and services that are exactly what they need.
Be a smart social media master
You need to use social media wisely. It is not just a platform where you can advertise cheaply but a powerful tool that can quickly increase your ROI. Your ads should not just appear in people’s feeds, your company needs to be the topic of their conversations.
MSP marketing is a critical aspect of your business and it involves a lot of time, research, planning, creativity, and insights. And like a lightsaber to a Jedi, it is a powerful tool to help increase your sales funnel conversion rate, build great relationships with current customers, and raise up the reputation of your company. Wield it cleverly to your great advantage and get the resources you need to have better and smarter campaigns, and surely, success is just around the corner for your organization.