Why Product and Service Development is Essential for an MSP Business

MSP businessProduct and service development is important to an MSP business as well as businesses of other types. The concept of product and service development is fairly straightforward and direct. This is the conversion of a need in the market to a solution rooted in reality. It forms the tangible from what is intangible, creating new wealth and opportunities for growth.

Product Development Success

The success or lack thereof of product development efforts hinge on whether the proper resources and opportunities are available. The chances of outright failure or underwhelming results are higher than most would ever admit. This potential for failure is precisely why product development is essential to businesses as well as society as a whole.

The Importance of Product Development

Product and service development is essential to progress in private industry as well as progress in the overarching society. It does not matter if the product or service in question improves IT functionality, makes coffee or transports people from one place to the next. The common thread across all product and service development actions is that they provide new value. Furthermore, they improve life in some manner and lead to the parent company’s continued existence. A company that stays in business is a company that will continue to evolve and has opportunities to generate revenue. 

New Services Provide a New Form of Value

The main reason for the development of a service or product is to provide clients with a new form of value. If such value is not produced, clients will not have any reason to exchange their money for it. If the service or product offers an abundance of value, it will be in high demand. The potential or eventual realization of new and ever-increasing value is what keeps businesses growing. However, as soon as the company does not have new value to provide customers, it weakens and eventually goes out of business. Furthermore, if the value your MSP business provides is not regularly increasing, your company will gradually lose ground to competitors.

New Services and Products Improve Society As Well

Even if the new service or product is a minor improvement over the prior version, it still qualifies as new value. In fact, such minor improvements really can keep your company in business as long as those offerings also improve society in some way. Generate value society desires, and the revenue will continue to come in. The bottom line is, if your service or product solves a problem, it adds meaningful value to society. It does not matter if the problem solved is one of a business, a private party, a governmental organization or any other group. In the end, businesses that solve meaningful and common problems almost always keep their doors open.

Product and Service Development Allows for the Company’s Continued Growth

New services and products are essential to your company’s continued development and profitability. If you don’t have a constant supply of new services and other offerings that provide legitimate value to your target clients, your company’s revenue will stagnate. This is precisely why every business is centered on growth. Growth allows for a thriving business rather than one that is simply surviving from one financial quarter to the next.

Product and service development is the lifeblood of your MSP Business. Continue to evolve your offerings, and you will enjoy a steady stream of new and return customers. The alternative is to stagnate, gradually lose market share, and eventually reach the point where you go out of business. Dynamic businesses constantly strive to prevail in the end. Life, like a business, is all about competition and providing/storing value. Make sure your group is the one pushing to provide more value with new product and service development and your business will emerge as an industry leader.

Bryan Fuller

Bryan Fuller

Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.