Managed Services Marketing Tips: How to Improve Site Performance to Attract New Clients

managed services marketingOne of the most effective managed services marketing tips is the creation of a well-organized site that can advertise your services and help you expand your consumer base. Of course, an IT provider must focus on developing a top-quality website, since it is another extension of your company. For example, a poor-quality site from an IT provider is a major red flag, since it is an advertisement of their technical ability. However, a high-quality website offers immense benefits. Here are a few ways that you can improve your website’s performance:

Always Available

The first step in creating an effective website for an IT provider is to ensure that it is always available. As you know, any amount of downtime looks bad for an IT company and limits the reach of your audience. Instead, it is critical to ensure that the website is always running at optimal levels, since it can help you reach new clients and allow your business to grow at a steady pace.

Improve Speed

Another critical factor in creating an effective website is to always look for new ways to improve the speed of the site. A slow website can severely hurt the customer experience and create unnecessary amounts of frustration. However, a fast website will make it easy for anyone to navigate and can even increase the rankings for the website in Google’s search engine. The best way to maximize the traffic on a site is to create a fast and responsive site. Potential clients will move on to another if they have to wait an extra few seconds for the page to load.

Ease of Navigation

A website that is easy to navigate is an excellent way to attract new clients and is an effective managed services marketing tool. For example, it is a good idea to avoid creating a clunky website that is filled with unnecessary fluff. It is much more useful to create a website that is streamlined and easy to use. Optimizing pages into specific categories looks professional and is a great way to advertise each of your services. In addition to convenience, a site that is easy to navigate can significantly boost the reputation of your company and make it easier to gain new clients.

Focus on Mobile Performance

The use of mobile devices continues to grow and has become a primary means of operation for many users. Making sure that your website is easily accessed from a mobile device is one of the primary keys to success for an IT provider in today’s workplace. In other words, it is critical to ensure that the website fully functions with a mobile device, such as providing fast load times and ensuring that every page can be reached with ease.

As you can see, having an effective website is critical to a managed services marketing plan. Ensuring that the site is always available with optimal speeds will ensure that clients stay satisfied and keep coming back. An IT provider that also focuses on ease of navigation and improves mobile performance can have a significant edge over other managed service providers that do not take the extra time to invest in a high-quality website. An IT provider that is always looking for ways to improve the site will ensure that everything is working correctly and is an excellent way to advertise the stability of your IT services for future clients. Don’t delay any longer. Begin creating a high-quality website and reap the many benefits of attracting new clients in order to expand your IT business.

Bill Hogan

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.