MSP Marketing Tips: How to Build Sales Expertise and Train Salespeople

Building a successful IT support company takes dedication, and it is critical to develop MSP marketing techniques that can reach a wide variety of clients. One of the best ways to reach new customers is through creating a sales team that understands the needs of each client and they can communicate how an IT provider can benefit their organization. Building a successful sales team takes time and you can either hire someone with prior experience or train existing members on the most effective marketing techniques.

As you may know, the vast majority of IT providers do not have the additional resources to hire more salespeople. Instead, they must rely on training the existing ones to be effective in reaching new clients. Of course, the traits of a successful IT salesperson are confidence, someone who is personable and is well adept at using technology. They may not know everything, but they are very good at communicating the benefits of using an IT provider, and ways in which it can have a positive impact on an organization. Here are a few additional ways to build a sales team that can help you expand your consumer base.

Continual Training

Providing continual training on sales tactics can help salespeople to stay fresh always in the most effective ways to reach new clients. These training sessions can be once per month and they should deal with a wide variety of topics. On the other hand, failure to provide additional training for employees can make them fall into a routine that causes them to use the same tactics without ever evolving. Ultimately, this will limit the potential of your organization and it can cause you to lose a few sales.

Set Goals

Another excellent way to build a sales staff is to set realistic goals. Each of these goals should be attainable and should focus on continually growing your business. Some type of reward can accompany each goal, whether it is a small monetary bonus or recognition as the top salesperson of the month. These goals are designed to continue to push salespeople to reach higher goals, which will help them to become more efficient and better at their job. Enabling employees to focus on becoming more productive is an excellent way to allow an IT provider to become a top MSP marketing company with highly motivated employees.

Create a Positive Environment

Finally, another way to boost sales is to create a positive work environment, which allows each salesperson to relax and perform their job without additional stress. For example, if someone is falling behind their quota, it is essential to meet with them to look for ways of improvement. Being an asset to your employees will cause them to work harder and will create an excellent working relationship that is beneficial for the company and everyone involved in the organization.

Building a strong sales staff is key to being a successful IT provider and focusing on MSP marketing techniques can help you reach a wide variety of clients. Providing continual training for employees will enable them to become better salespeople and setting goals can help them always to stay motivated. A positive work environment will also reduce stress and allow everyone to perform to their highest ability. Applying all these methods will boost sales within your organization and can help you gain an advantage over your competition. Understanding how to build a sales team can have a significant impact on your company and help your organization to reach its full potential in the IT field.

Jason Simons

Jason Simons

Jason and his brother, Daniel Simons own and operate the 36 year-old IT support company in San Antonio, Houston and Austin. ICS is a second-generation company specializing in Managed IT, VoIP, Video and Cabling for businesses. Jason grew up in the technology sector working summers and weekends doing everything from cabling to installing phone systems and data networks. In 1997, Jason graduated from Texas A&M University with a Business Degree in Management. From there, he began working in at the IT Support Houston location for ICS as the Operations Manager, then the Sales Manager, the Branch Manager and in 2008 became a 50% owner and partner with Daniel Simons. Jason specializes in IT services that allow Houston businesses to operate more efficiently, effectively and in a secure manner. Jason is a business owner that understands how to leverage IT services to improve your San Antonio organization and is not just an IT consulting technician who is attempting to operate a business.. Jason and Daniel have a profound focus on customer service with the pride of a second-generation family owned business. With IT Support offices in San Antonio, Houston and Austin, the ICS team is positioned to provide the highest level of IT and VoIP services to your organization. Jason is passionate about implementing their core values to build one of the Leading IT companies in Houston and San Antonio !