Have you ever been to a website, checked their “About Us” page, and not been able to find the information you needed? It is frustrating, isn’t it? Your MSP business would do well to avoid incidentally producing the same frustration in those who visit your webpage. Following are several “About Us” tips worth taking into consideration:
- Having a personal quality
- Ensuring you have an audience-centered focus
- Providing a full snapshot of your business
- Communicating that which defines your company
Having a Personal Quality
Your MSP business might perhaps tell the story of its beginnings on your About Us page. Relate anecdotes of the varying things your business has had to overcome. Introduce yourself. Be the kind of business you would like to encounter. Do not say anything beyond that which is professional, but you can afford to let slip a few details here and there that bring the reader closer to you.
Ensuring You Have a Focus That Is Audience-Centered
You want to be positive such that your webpage properly communicates that your purpose is to serve clientele. You can do this incidentally by telling them their purpose why they are visiting your page. You can also ask questions to yourself as a guide. What do you do? How long have you been doing it? Do you have any accolades or special qualities? What makes your business stand out? What specific benefit can you offer to your potential clients that no other business can? Where are you located? How can you be contacted?
Something else to consider here is a message bot. This will pop up a little text window and it can directly notify your employees if a potential client has a question. These bots can also help funnel requests so that customers can get to the right people immediately. Having such a bot on your About Us page is a good idea. The point is you want to make working with you and learning about you as easy as possible.
Providing a Full Snapshot of Your Business
Being properly audience-focused will organically help you produce the proper snapshot of your business. You are trying to communicate the core of your operation in as direct and digestible a way as possible–just like a snapshot. However, you are not producing a film here or a photo album. So include essential details and perhaps leave links to more in-depth information if necessary.
Additionally, you want to ensure that your About Us page is located somewhere that is easy to find and immediately evident on any internet platform from which it is viewed, whether a tablet, laptop, smartphone, IoT device, or traditional desktop computer.
Define Your Company
It is very important that whatever you would call a thesis statement in reference to your company is easy for your clients to identify. As you may have guessed, this is again part of the other suggestions on this list. A good tip might be to ensure there are hyperlinks to any listed services.
Your About Us page is going to be one of the first things visitors will look. Time is money, time is valuable, and like a damsel in distress, it needs to be expediently saved. There is a fire-breathing dragon called the modern world out there, and it is always trying to chase down people’s time and burn it up. Your About Us page will have a lot more success through customer-centered direct and personal design because it will save time.
Your MSP business should stand out. The more swift and all-encompassing your About Us page, the better.