Introduce Your MSP Business With an Engaging About Us Page

MSP businessHave you ever been to a website, checked their “About Us” page, and not been able to find the information you needed? It is frustrating, isn’t it? Your MSP business would do well to avoid incidentally producing the same frustration in those who visit your webpage. Following are several “About Us” tips worth taking into consideration:

  • Having a personal quality
  • Ensuring you have an audience-centered focus
  • Providing a full snapshot of your business
  • Communicating that which defines your company

Having a Personal Quality

Your MSP business might perhaps tell the story of its beginnings on your About Us page. Relate anecdotes of the varying things your business has had to overcome. Introduce yourself. Be the kind of business you would like to encounter. Do not say anything beyond that which is professional, but you can afford to let slip a few details here and there that bring the reader closer to you.

Ensuring You Have a Focus That Is Audience-Centered

You want to be positive such that your webpage properly communicates that your purpose is to serve clientele. You can do this incidentally by telling them their purpose why they are visiting your page. You can also ask questions to yourself as a guide. What do you do? How long have you been doing it? Do you have any accolades or special qualities? What makes your business stand out? What specific benefit can you offer to your potential clients that no other business can? Where are you located? How can you be contacted?

Something else to consider here is a message bot. This will pop up a little text window and it can directly notify your employees if a potential client has a question. These bots can also help funnel requests so that customers can get to the right people immediately. Having such a bot on your About Us page is a good idea. The point is you want to make working with you and learning about you as easy as possible.

Providing a Full Snapshot of Your Business

Being properly audience-focused will organically help you produce the proper snapshot of your business. You are trying to communicate the core of your operation in as direct and digestible a way as possible–just like a snapshot. However, you are not producing a film here or a photo album. So include essential details and perhaps leave links to more in-depth information if necessary.

Additionally, you want to ensure that your About Us page is located somewhere that is easy to find and immediately evident on any internet platform from which it is viewed, whether a tablet, laptop, smartphone, IoT device, or traditional desktop computer.

Define Your Company

It is very important that whatever you would call a thesis statement in reference to your company is easy for your clients to identify. As you may have guessed, this is again part of the other suggestions on this list. A good tip might be to ensure there are hyperlinks to any listed services.

The Stakes

Your About Us page is going to be one of the first things visitors will look. Time is money, time is valuable, and like a damsel in distress, it needs to be expediently saved. There is a fire-breathing dragon called the modern world out there, and it is always trying to chase down people’s time and burn it up. Your About Us page will have a lot more success through customer-centered direct and personal design because it will save time.

Your MSP business should stand out. The more swift and all-encompassing your About Us page, the better.

Bill Hogan

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.