Key Strategies For a Successful MSP Marketing

MSP marketingEffective MSP marketing strategies will go a long way in ensuring that your company stands out in the crowd. It is crucial for a business to become accessible for all organizations and businesses. If you want to remain in the market competitively, you have to ensure your products can be accessed by anyone regardless of time and location. By doing so, you increase your opportunities to acquire more income and grow your business as well. Here are a few useful marketing strategies for your business:

Target Market and Position

The first thing to do is to identify your target market. If you decide to focus on the medical industry, then your target market will be medical centers and care center offices. For those who choose the entertainment industry, there is much to be done in bars, pubs, as well as hosted events. By identifying your specific niche, you can then position yourself and form strategies on how to satisfy your clients’ needs. This means you must develop specific products and services to suit the exact needs of your consistent, as well as potential clients. Your services should resolve technical issues faced by businesses you are targetting. When positioning yourself, you also need to research what your competitors are offering. By knowing the solutions they offer, you can create better services and products to solve your clients’ tech issues.

SEO Rankings and Marketing Dissemination

We’re in the digital age. If you have a business and you aren’t in the cloud, you may be losing a lot of clients and customers. You need to have a website that people can use to find your services 24/7. Not only should you be available in the cloud, but also be the best there is. This calls for search engine optimisation (SEO) so that your pages are returned first in potential clients’ search results. Your business will also benefit from video marketing. This does not only help you in marketing, but also boosts your rankings. Most people prefer watching to reading text. With excellent video marketing skills, you can dominate the SEO game. By doing so, you drive more people to your site, increase the traffic and in the long run, bolster productivity for your business. So far, this has been the best MSP marketing strategy for most companies. Additionally, you may use pay-per-click ads to attract more clients to your site.

Customer Retention and New Lead Generation

When looking to attract new customers, you need to do it in a way that does not push away your consistent clients. Some companies focus so much on gaining new leads that they forget about their existing customers. You need to note that customer retention is as crucial as the new lead generation. For this reason, you need to strategize on keeping your customers while hunting for new business. One surprisingly productive way to attract new leads is cold calling. It may be an old tactic, but with solid cold calling, you can generate long-lasting business clients. You just need to know how to do it right, and you’ll be on the safe side of profitability.

Dare to be different. When looking at MSP marketing, you need to have a different approach to everyone else in the market. This will help you stand out from the other providers. The best way to come up with a unique selling proposition is by looking at your customers and determining the reason they’ve chosen your products and services. When you understand this, you can optimise your services to serve them better. If your services and products are of excellent quality, you can rest assured knowing that the clients will always run to you. Again, let your price be proportionate the quality of the services and products.

Nandan Arora

Nandan Arora, is the Chief Technology Officer at idealstor, providing Disaster Recovery, Security, Backup and Business Continuity Services worldwide. Nandan, was the Founder of Nezzen Systems prior to joining Idealstor, and he is an IT veteran for over 25 years. Nandan designed the first Removable Disk to Disk backup system in 2002, which is used by thousands of companies worldwide. It is still the backup solution of choice for a large number of companies.
Prior to joining Idealstor, Nandan designed Business Continuity and Cloud Backup Solutions for companies of all sizes and across all markets.
Nandan holds IT certifications from multiple major vendors such as Microsoft, Cisco, Citrix and Novell. And he continues his quest to secure data – he has recently launched idealstor’s Disaster Recovery as a Service solution, he has consistently responded to pain points felt as far as security and storage of data is concerned- whether it is time taken to recover data, ease of recovering data, loss of data to business, securing networks, regulatory demands for storage backup and data storage.