Focusing Your MSP Marketing: What SMBs are Looking For

MSP marketingThe new world of technology is a great place to focus your MSP marketing strategies. It isn’t just the push for Internet connectivity or mobile technology that drives your services. More and more, your clients are relying on software, integration of data sources, and computer services. With all the growth going on right now, the world is changing. This is a great time to be an MSP.

The Internet of Things

One of the biggest drivers of the innovation seen in the tech world is the Internet of Things. To summarize IoT, businesses and individuals are looking to have everything accessible via the Internet. From smart televisions to constant connection via a cell phone, this trend is seen everywhere. Your clients need to be included on this. The technology is more accessible than ever, but the knowledge on its use is quite specialized. Customers seeking managed services are looking to you to provide the industry expertise to make the most of these changes.

Software and Data

With the explosion of IT availability, software and data needs for SMBs are rapidly expanding. Your MSP marketing strategy needs to capitalize on this opportunity. With companies looking to spend money on multiple software projects, marketing your software solutions is key in drawing in interested prospects.

Data is another critical part of the IT world. Data is everywhere and it is constantly growing. With the increase in connectivity, mobile access, and constant connections, clients need solutions that work for them. Even SMBs that used in-house solutions previously are looking to find more sustainable models of data storage through MSPs. By providing scalable and reasonably priced data solutions, your clients can keep up with the increasing demand placed on data storage solutions.

Strategy and IT Vision

Successful companies look to the future. They are run by CEOs who know where they want the business to be in five years or ten years. The planning required for this is meticulous and requires detailed knowledge of the industry they are in. For many executive level employees, specialized information regarding IT is missing. To make up this gap, a CIO is frequently added to the leadership team.

For small and medium-sized business, hiring an extra executive isn’t cost effective. However, the company still needs that forward thinking guidance. Managed service providers are finding ways to fill that gap appropriately. These circumstances led to the idea of a vCIO (virtual CIO).

MSPs are now offering a vCIO for business looking for IT strategies. These positions allow personalized information service to guide their business. A vCIO can stay up to date on all the innovations and future speculation. This detailed knowledge provides clients with a competitive edge. One vCIO can work for multiple small businesses at the same time so that the cost is shared.

Your clients get the benefits of having a seasoned and talented leader in the IT industry, but they don’t need to worry about all the details of finding the right fit. Trying to navigate and hire a good CIO is beyond the reach of many small businesses. The knowledge and networks of most businesses leaders don’t usually contain the right person for this type of roll. MSPs fill that void by offering vCIO services. Some managed service providers also offer specialized vCIOs so that clients can have the specific knowledge and guidance constantly at their fingertips.

Small and medium-sized businesses are looking to managed service providers to find solutions for their IT needs. MSPs currently offer many services to help SMBs maintain a competitive advantage through computer innovations. MSP marketing that focuses on how companies benefit from these services helps draw in the new business that is out there. With the current climate, prospective clients are everywhere.

Mark McGarvey

Mark McGarvey

Mark McGarvey is president of One Click Solutions Group, a managed IT services in San Francisco and security provider serving small and mid-sized businesses with 20 to 100 employees in the Bay Area. Mark began his career in IT consulting, before living in San Francisco, in the 90s as a senior support technician for a then-small company in Austin, TX called Dell. After working for a number of organizations in desktop support/management and systems administration, Mark realized a passion for two things: Ensuring computer systems ran smoothly and keeping the people that used these systems happy and productive. This passion helped him get his IT services business started in San Francisco! As a small business owner, Mark empathizes with other business owners that need IT Support in San Francisco and understands the things dearest to them: Increasing productivity and efficiency and keeping costs low and ROI high.