MSP marketing relies on customer satisfaction. The competition is so intense and customer expectations are higher than ever before. Your MSP business must devise a strategic road map for creating a competitive marketing strategy. Only then, can you attract customers and persuade them to purchase your services. Knowing your markets and meeting your customer’s needs better than the competition are key ingredients to long-term success.
Narrowing down your target market requires analyzing your internal performance and services. Analyzing the capabilities and vulnerabilities of the competition is also important. Finally, analysis of your customers’ economic trends and buying patterns can help you create a sound target market. Take advantage of digital platforms, such as Facebook, Twitter, Instagram and LinkedIn to reach a targeted audience that is receptive to your specific MSP services. Social networking allows you to target the right audience, as well as collect demographic information about them.
Compelling Services to Attract Leads
Your MSP marketing plan should give you a competitive advantage by offering services that attract customers. By making your business an expert in the field, and offering valuable information to your audience, you create a demand for your services. By building trust and authority, your business engages the audience, maintaining interactive relationships. Every action, decision, and comment you make shapes the opinions of potential leads.
As long as the demand for your MSP services continues, a mutually satisfying and loyal relationship develops with your customers. As your brand grows, customer confidence in your business gets stronger. Each interaction you have with your audience strengthens your unique brand and forms a business identity that is clear and coherent. This puts your business in the position to effectively respond to your customers’ needs, increasing the demand for your services.
Loyalty Promotion Programs
According to HubSpot, it can cost up to 10 times more to convert a lead into a customer than to sell to the customers you already have. So, it’s important to offer loyalty programs to your current customers. Loyalty programs offer rewards like free services and coupons to customers.
One of the most common loyalty programs is the point system where your customers earn points. When customers earn a specific number of points, they’re rewarded with a relevant prize.
Another loyalty method is to offer new customers a reward and offer more valuable incentives to ongoing customers.
A VIP award is another effective loyalty program. Customers actually pay to take part in this reward and receive extra benefits that basic customers don’t.
Games, sweepstakes, and free trials are other loyalty programs that can attract leads and retain loyal customers to your business. Give them a try and determine which one works the best for you. Your customer base should grow when using loyalty programs. If you find that is not the case, try a different loyalty program.
Develop a Marketing Mission Statement
Develop a mission statement for your marketing plan. This statement should answer the following questions:
- What are your business goals?
- Who is your target market?
- What are your business philosophies?
- What do your services offer over the competition?
- What are your responsibilities toward your customers’ needs?
If you answer all these questions honestly, your mission statement lets customers know that your business is transparent. It builds trust, brand and long-term relationships. You can create a press release of your mission statement, allowing your audience to read it and share information about your MSP business.
Outside distributors and vendors can also help you develop your MSP marketing and sales goals. Collaborating with distributors and MSP friendly vendors offers you a way to learn about future marketing trends. Do your due diligence and research distributors that offer training and programs that are in tune with your mission statement marketing goals.