Optimize Your MSP Marketing Strategy

MSP marketingMSP marketing relies on customer satisfaction. The competition is so intense and customer expectations are higher than ever before. Your MSP business must devise a strategic road map for creating a competitive marketing strategy. Only then, can you attract customers and persuade them to purchase your services. Knowing your markets and meeting your customer’s needs better than the competition are key ingredients to long-term success.

Target Marketing

Narrowing down your target market requires analyzing your internal performance and services. Analyzing the capabilities and vulnerabilities of the competition is also important. Finally, analysis of your customers’ economic trends and buying patterns can help you create a sound target market. Take advantage of digital platforms, such as Facebook, Twitter, Instagram and LinkedIn to reach a targeted audience that is receptive to your specific MSP services. Social networking allows you to target the right audience, as well as collect demographic information about them.

Compelling Services to Attract Leads

Your MSP marketing plan should give you a competitive advantage by offering services that attract customers. By making your business an expert in the field, and offering valuable information to your audience, you create a demand for your services. By building trust and authority, your business engages the audience, maintaining interactive relationships. Every action, decision, and comment you make shapes the opinions of potential leads.

As long as the demand for your MSP services continues, a mutually satisfying and loyal relationship develops with your customers. As your brand grows, customer confidence in your business gets stronger. Each interaction you have with your audience strengthens your unique brand and forms a business identity that is clear and coherent. This puts your business in the position to effectively respond to your customers’ needs, increasing the demand for your services.

Loyalty Promotion Programs

According to HubSpot, it can cost up to 10 times more to convert a lead into a customer than to sell to the customers you already have. So, it’s important to offer loyalty programs to your current customers. Loyalty programs offer rewards like free services and coupons to customers.

One of the most common loyalty programs is the point system where your customers earn points. When customers earn a specific number of points, they’re rewarded with a relevant prize.

Another loyalty method is to offer new customers a reward and offer more valuable incentives to ongoing customers.

A VIP award is another effective loyalty program. Customers actually pay to take part in this reward and receive extra benefits that basic customers don’t.

Games, sweepstakes, and free trials are other loyalty programs that can attract leads and retain loyal customers to your business. Give them a try and determine which one works the best for you. Your customer base should grow when using loyalty programs. If you find that is not the case, try a different loyalty program.

Develop a Marketing Mission Statement

Develop a mission statement for your marketing plan. This statement should answer the following questions:

  1. What are your business goals?
  2. Who is your target market?
  3. What are your business philosophies?
  4. What do your services offer over the competition?
  5. What are your responsibilities toward your customers’ needs?

If you answer all these questions honestly, your mission statement lets customers know that your business is transparent. It builds trust, brand and long-term relationships. You can create a press release of your mission statement, allowing your audience to read it and share information about your MSP business.

Outside distributors and vendors can also help you develop your MSP marketing and sales goals. Collaborating with distributors and MSP friendly vendors offers you a way to learn about future marketing trends. Do your due diligence and research distributors that offer training and programs that are in tune with your mission statement marketing goals.

Nate Keshmiri

Nate Keshmiri

My name is Nate Keshmiri, Founder & Managing Partner of Advanced Networks. I’ve been actively involved in Information Technology for over twenty years. I have always had a passion for IT Support in LA as well as a fascination for what makes businesses of all types successful. I’m a true native of Los Angeles. I grew up in Westchester, received my bachelor’s degree from UC Irvine and my graduate degree from USC. I’m proud to call LA y my home and there’s no place in the world I’d rather see businesses thrive than in my own backyard. It gives me great pleasure to provide IT Consulting to businesses in Los Angeles and Southern California, and to know that everyday I am playing a vital role in their growth & success. When my partners and I started Advanced Networks in 2004, our vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision. We’ve invested in top-of-the-line IT Management Systems to provide our engineers with the necessary tools to achieve excellence, while giving our customers full transparency into their own networks. We’ve formed partnerships with top tier hardware and software vendors to offer tailored packages to any type of business. Our customer retention rate and annual growth has proven that our investments have paid off. If I’ve learned anything in my many years within this industry, it’s that our IT support business in LA starts and ends with the happiness of our customers. I have taken this very seriously throughout my career and instill these principles in our staff every day. As CEO of Advanced Networks, you have my personal commitment that we will do everything possible to make sure that all of your IT needs are met, and that your customer experience is a positive one.