Have you ever watched a talk show and wonder why they chose a particular person to be up there, talking about a topic of conversation? Do you think that they just took a dart and threw it and it landed on this particular individual? Talk shows are very similar to Google— you do not always know why they select who they do, but behind the scenes, there is a reason for everything. If you’re out of ideas for your MSP marketing blog, take a cue from these talk shows. As an MSP, understanding this can help you be the chosen one, rather than someone sitting in the crowd watching.Google has what is known as an algorithm behind the scenes. It is this algorithm that runs and primarily determines which content online is going to be ranked in what order for some issues, keywords, and pieces of content. Think about a general question such as, “How do I help my dog who keeps licking incessantly?” The answer to this issue can be found in thousands of web pages, but only one is going to be the top Google result, and it is what the algorithm determines as the right and authoritative source.
Quality Always Wins
As an MSP, the thing that you want to keep in mind is that quality always wins when you are producing content aimed at achieving positive Google results. You could have 10 mediocre pieces of content that drive minimal success, but one quality piece of content that trumps all of their traffic combined. It is because of that one piece of content, put out as part of a greater MSP marketing strategy, has been picked up and flagged by Google as a great resource for the topic it is covering. When creating content online, quality always wins over quantity in the eyes of the world’s biggest search engine.
Craft a Marketing Plan
When crafting a marketing plan for your MSP business, you want to put content at the forefront. Take a step back and figure out what you want to represent as a company. Do you have a niche that you are trying to fill in the market or a particular subset of potential clients that you want to target?
The creation of your marketing plan should have a goal in mind, and it should also have a vision as to who you are as a managed service provider. You are probably better at some topics than others and showcasing that expertise through quality content is going to yield the greatest results when being sought out online.
The search engine giant Google always puts a premium on quality content and you need to know that as you develop and execute your MSP marketing strategy. To be a high-ranking IT industry website, you need content that is authoritative, well-supported by facts and that potential clients see as the true value-add. The more that you can prove your worth, the more likely you are to be the guest on the talk show rather than a member of the crowd.
About the Author
Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.
In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best business IT Support for each client’s unique environment in Atlanta.
In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.