As a managed service provider, you’re always looking for ways to stay one step ahead of your competition. The very best MSP marketing professionals will always tell you the importance of finding your niche, of being able to differentiate yourself from all the other service providers that exist in the industry. It’s all about improving your service repertoire in some key areas.
The significant areas where service gains can be made is in the business disaster recovery, remote monitoring and management, uninterruptible power supplies, and wireless access points spaces. When you’re focusing on these areas of your service, you’re going to be able to stand out in a crowded market and make yourself known.
Why Should You Care?
You should care about improving your service repertoire because your business depends on it. The best MSP marketing professionals out there aren’t going to be able to be as effective as you want them to be when they don’t have the top services to advertise in the first place. You need to be able to stand out in the industry and to make some gigantic gains.
You need to care about the services you’re offering and the reputation you have with those services because it’s those things that are going to help you stand out. You want customers to reach out to you about your business disaster recovery services, your ability to keep power supplies going and monitor remotely, etc.
The game is changing for managed service providers. Think about the advancements that have been made in just the past few years regarding remote monitoring and network management. This is something that managed service providers need to be able to do.
You couple remote management of your systems and such with uninterruptible power supplies and advanced wireless access points and you have an always-on information technology infrastructure that’s second to none. With the combination of these things, it’s going to be no secret why the number of potential clients who are reaching out to you is multiplying.
Relating it to the MSP Industry
The services that you provide need to be unique and reputable. The better you are at the services you offer, the more well-known you’re going to be. To stand out in a crowded market, you need to build up a reputation and make your company known. It’s the combination of sound execution and careful marketing that’s going to help get you there.
It’s time to take control of your MSP marketing game and let your services do the work for you.
Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President.
In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses. MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best IT support solutions for each client’s unique environment in Atlanta.
In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.