Why Are Attorneys a Great Vertical Market for Your MSP Business?
Legal Firms Offer Worthwhile Clients
MSP business solutions are a great match for legal services, but oftentimes, MSPs avoid courting lawyers as clients. This is actually counter-intuitive to business and usually based on a warped interpretation of reality. Certainly, there are lawyers out there who use their position of authority and knowledge to accomplish underhanded things on the sly. But for the most part, attorneys represent a necessary and upstanding quotient of a given community. Furthermore, they’re of an “upwardly mobile” class that— should they do their jobs right— will continuously expand given time. There’s good money in litigation, and legal firms tend to accrue many more employees over time. As they grow in size and effectiveness, their caseloads naturally predicate a ubiquity of paperwork which requires requisite storage.
The tech industry can step in and remove a lot of hassle for law firms. Especially when it comes to large cases with exceptionally large amounts of files, the time and categorization difficulties which are saved with cogently applied IT solutions make a good MSP an exceptional asset.
So why do many MSP business solutions eschew alliance with attorneys? Well, many are afraid of being sued. They’re afraid services won’t be requisite to client needs, and due to the litigation attorneys excel at, should something go wrong not only will the MSP lose a client, they’ll have to deal with a profuse lawsuit on top of that. This isn’t desirable for anybody. The thing is, because attorneys are a staple of a given community, it’s never their prerogative to lose their ability to defend or prosecute from sub-par IT. They’re going to negotiate beforehand so they know the landscape they’re getting into when it comes to IT. Additionally, should a suit be brought to the table, attorneys are going to try and settle proactively, as suits are demanding to lawyers as well. They want to work things out.
When you iron out the wrinkles in the garment of IT groups partnering with legal firms, it turns out such clients represent an exceptionally vertical market.
Firstly, unlike a contractor or someone in pest control, there’s going to be more than one prime individual requiring IT services. Legal teams are usually at least two people, and are surrounded by a ubiquity of staff. That staff, and the lawyers working with them, continues to expand. Since information is the key currency in law, there are often complex networks involved between lawyers and their employees which require dedicated IT services that can handle the load. Silhouetting all this is the monetary reality of law, which is expansive. Also, lawyers intrinsically understand the losses sustained when a network goes down, so it’s their prerogative to ensure continuous operations.
As an MSP, you can offer the kinds of solutions that are going to really appeal to such legal firms. Things like:
• Cloud Computing
• Proactive Support
• Backup and Disaster Recovery
When a legal firm can upload information, it’s necessary for the staff to circulate to the web, suddenly parsing through it and disseminating it between those who need to work with it becomes easier. Additionally, that which is proprietary or sensitive can be properly protected and kept from those who shouldn’t have access.
Proactive support and monitoring ensures that whatever happens, a legal firm will have the information they need at their fingertips. Backup and disaster recovery can help replace lost information at a crucial juncture. While the kind of antics seen in films which regard sabotage and the like are unlikely to occur in real life, when there are cases which involve witnesses and testimony against groups with extensive financial resources, there develops an impetus to halt potentially large losses. This can result in tampering, hacking, and any number of unsavory things which will require deft IT skills to overcome.
Market your MSP business to legal firms and you’ll encounter clients with the resources to properly take care of you and who’ll continue to expand provided they do their jobs correctly. Altogether, these result in an upward spiral for everyone involved. Considering the integral nature law has in modern society, sourcing legal clients for your tech business will likely yield great success.
Jennifer Holmes is President of MIS Solutions and a Georgia native who, after graduating from Georgia Tech, became an accomplished research virologist at the Centers for Disease Control and Prevention in Atlanta. In 2000, Jennifer hung up her lab coat to join husband Lliam at MIS Solutions as President. In the past 16 years, she has led the MIS Solutions team to become the leaders in Metro Atlanta IT Support. MIS Solutions, Inc. is on a mission to provide managed IT services to Atlanta businesses to help them grow and support their businesses.
MIS Solutions provides a wide range of IT services to Atlanta-based businesses and, combined with Jennifer’s passion for sharing effective business strategies with her clients, they are able to deliver the best business solutions for each client’s unique environment and needs. In 2013, Jennifer’s leadership and marketing skills won her the title of Spokesperson for the nationally acclaimed Technology Marketing Toolkit, an industry group of over 550 top U.S. She is a graduate of the Leadership Gwinnett program and has acted on the boards of the National Association of Women Business Owners’ Atlanta chapter, Gwinnett Great Days of Service, the Buford/North Gwinnett Rotary Club and the Gwinnett Chamber’s Technology Board.
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