Can A New PSA Tool Help Sell IT Directors?
Computer consultants that want to grow their businesses through it services marketing face a serious barrier to achieving that goal. The problem is that the vast majority of the companies in the market have in-house IT departments.
There are still a cadre of services that can profitably be sold to these firms like server management. However, none of these proposals usually ever see the light of day because these decisions are pocket vetoed by the IT Director.
Most managed services providers view the IT Director as sort of a Svengali character who controls the CFO and stops them from ever thinking about outsourcing because they’re afraid of losing their job. Therefore the big question is how can you sell in such a hostel environment? Read the rest here »
I think the grandiose goal of many computer business owners is to grow their business to amazing heights so they can push their competitors out of business and establish a near monopoly that spreads all over the country! Well maybe they don’t all want to get that big, but at least they want to grow through IT marketing so they can make a few million in reoccurring revenue. Then they can step away from the company and let someone else managed the tedious day-to-day activities and finally enjoy what life has to offer. The problem is that most of the average computer consultants probably feel they are a million miles away from ever achieving either one of those goals. The question is what is the final piece of the puzzle that can get these guy’s IT services marketing back on the track to achieve their Dreams? 
In the Greek legends the Titans ruled supreme until Cronus became fearful he would lose power and started making some bad decisions, namely eating his children. It was foretold through a muse that one of his children would seize power from him and the rest of the Titans. Perhaps this became a self fulfilling prophecy but either way Zeus lead the Olympians into battle and defeated the Titans, banishing them to Tartarus. The message here is that if you’re on Top then you have to be very careful because there is always someone gunning for your position from behind. In the case of the data backup world the current Titan is under attack from the new Olympians on the block, Axcient!
