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Articles On IT Marketing & IT Sales:
MSP lead generation starts with a good marketing strategy. Carolyn from Connect Marketing conducted a survey with small businesses which found a whopping 74% don’t have a marketing plan. Can you believe that? That’s extraordinary. So keeping those statistics in mind, I decided to put together a three step guide to kick start your online [...]
Reality TV has become extremely popular but one particular show has caught my interest because it might be able to teach us something about IT Sales. Barter Kings is a show where the two characters attempt to ‘trade up’ by starting with an item of lower value and making several trades until they end with something of far greater [...]
We have been comparing the successful traits of magicians with the skills that computers consultants need when marketing for IT. One of the things that a great magician never goes on stages without is an attractive on-stage helper. This is because having a beautiful woman on stage is very distracting and the key to magic [...]
One of the more advanced chess strategies involves knowing when to make a sacrifice to change the dynamics of the game. Often this technique is employed when the board becomes locked up with neither player having an clear advantage. Many times computer consultants find their IT marketing success locked up in a virtual stalemate, should [...]
The horror stories from MSP’s making bad hiring decisions for the IT sales position are littered all over the place. As a result I can see why many computer consultants might want to put in filters in their hiring process to weed out bad candidates. However, have some swung the pendulum so far back that [...]