Articles On IT Marketing & IT Sales Leads:

msp marketing | September 26, 2016

Syndicated Blogs Have Fallen, MSPs Should Adopt Original Content Marketing!

humpty-dumpty

The Value Of Originality Content marketing has come a long way since the Internet became primarily mainstream. As search engines were initially understood, early modes of content marketing involved keyword optimization to the point of stuffing. Those companies running the search engine had no choice but to find a way around this trend, as users […]

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msp marketing | September 23, 2016

How Can You Shake up Your Satisfied MSP Marketing Sales People?

lazy-worker

MSP marketing is integral to ensure that a Managed Service Provider has enough clients to retain its operations. But businesses are like certain species of shark. Great whites must continue swimming, or they die. Businesses must continue profitably expanding, or the same thing happens. The reasons are elementary: things like inflation and brand awareness ebb […]

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IT marketing | September 22, 2016

A Lesson in IT Marketing, Courtesy of a Disney Classic

ladyandtrap

There is a lot that you can learn from movies, especially Disney movies. When you think about a Disney movie, though, you probably think about kids, you think about animation, great stories, and so on. The last thing that you probably think about is IT marketing. Believe it or not, though, there are lessons that […]

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msp marketing | September 20, 2016

You Should Pay MSP Sales People a Salary

salarymsp

According to the MSP blog at continuum.net, there are five key steps in MSP sales. Those steps are Marketing/lead generation, discovery (where a salesperson figures out what makes their lead tick), presentation and proposal, negotiation, and close. Of these five steps, the most expensive and expansive usually ends up being marketing which successfully generates leads. […]

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msp marketing | September 19, 2016

Have MSPs Become Disillusioned With Syndicated Marketing Providers?

disullisioned

An Observable Trend MSP marketing is in constant flux, changing with the times. A very important change that has hit this market in recent years has to do with a shift in content production from syndicated content to directly produced, original content. There’s a reason MSPs are continuously firing syndicated blog providers. Syndicated blogs don’t […]

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IT Marketing | Feb 1, 2016

Go With an IT Marketing Company That Can Provide a 'Safe Harbor'

lighthouse

IT appointment setting firms that utilize a cold calling strategy can't truly provide a stable source of leads qualified leads. Instead, consider using our Ultimate Marketing IT Services system which relies on rock solid fundamental principles like the golden rule and the laws of reciprocity for our IT services marketing process.

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